2018 online holiday shopping season say 19 percent increase in consumer spending compared to last year

2018’s Holiday Cyber Spending Numbers & How Brands Can Use This Data to Increase Customer Loyalty [INFOGRAPHIC]

How can brand managers use this information to increase their consumer engagement for the2019 holiday season? Key Insights1. The amount of online holiday shopping during the “cyber 5” period continues to increase,with 2018’s cyber five period resulting in about 20% of all holiday shopping revenue.2. This year’s must-haves on Black Friday were laptops, LOL Surprise dolls,…