As numerous brands prepare for the holiday season, it can be hard to brainstorm ways for your brand to stand out amongst the crowd when everyone is throwing their best marketing at consumers during the holidays. This is where promotional marketing shines. What better way to get your consumers engaged than an instant win game. Instant win games are fantastic marketing tools for increasing brand awareness, engagement, sales, and data tracking. In this article we will discuss 3 creative holiday instant win game ideas to get you started.
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Advent Calendar Instant Win Game
For our first creative holiday instant win game idea, we have an instant win advent calendar. Advent calendars have been a holiday classic since the early 20th century. Recently, Advent calendars have been reinvented to appeal to older consumers (vs children) with things like Wine advent calendars. This opens an opportunity for more than just children’s brands to create an Advent calendar promotion.
An Advent calendar instant win game might look like this: each day consumers can “open” their digital advent calendar on the promotional microsite and win something from a variety of instant win prizes. Since advent calendars give a reward each day until Christmas, we recommend having a variety of low, medium and high value prizes (with the former being more common). Consumers will expect to receive a reward for each day they open their calendar, since that is how real advent calendars work, so you can add rewards such as coupons and offers like buy one get one, $X off total purchase, etc. for low value common rewards, and the high value prizes for truly lucky consumers.
“Secret Santa” / Charity Instant Win Game
Another common holiday tradition is Secret Santa. Secret Santa is when each person from a group of people is given one person from the group to give a gift to anonymously. While this format does not translate 1:1 into an instant win game, there are multiple creative ways brands can run a Secret Santa inspired instant win game for the holidays.
One way to creatively run a Secret Santa instant win game is to involve a charity. Holidays are the time for giving after all! Picture this: with each purchase during the promotional period, consumers have a chance to instantly win money (ranging from low to high value) to go to a charity of their choice from a list of partnered charities for the promotion, so they can become a secret santa for someone in need.
12 Days of Christmas Instant Win Game
For our last creative instant win game idea, we have a 12 Days of Christmas Instant Win Game. Like the advent calendar instant win game idea, this program would include 12 days of instant win chances for your consumers. What’s different with this idea, is that you can get creative with the prizes by keeping them related to the theme of “12 Days of Christmas”. For example, on day three, a toy company may give customers a chance to win plush french hens. Or a fashion brand may create a limited-edition shirt or hat with an artistic rendering of the three french hens.
Alternatively, instead of having the prizes themed around the gifts featured in the song, you could increase the number of prizes with each day of the instant win game. For example, a brand may give away different numbers of prizes each day like this:
On the first day of Christmas 1000 instant win prizes
On the second day of Christmas 2000 instant win prizes
On the third day of Christmas 3000 instant win prizes
And so on...
This means as the days get closer to Christmas day, customers have higher chances of receiving a prize. This helps build excitement and also keeps consumers engaged throughout the entire program.
With so much commotion surrounding the holidays, an instant win game can be the perfect solution to help keep consumers engaged with your brand vs other brands. These three ideas are just a start! There are many other ways to get creative with your instant win game, including different variations on the themes above. Instant win games are a great tool to engage and excite consumers. The instant gratification of receiving a prize can help strengthen your customers positive perception of your brand. As experts in the promotions business for over 25 years, Marketing Resources Inc. has created many instant win games over the years. View our case stories to learn more. If you want expert help with any aspect of your holiday instant win game, from strategy to execution, contact our experts today.