On the surface social media sounds simple. Post. Post. Post. However, as many know, it is anything but simple. Getting your followers engaged in your content & brand is the hard part. We’ve all had that moment (or is it just me?!) where you put a lot of thought and are so proud of your post, then you send it out to your followers and...*crickets*. It’s no fun. That's why we’ve put together a list of 5 social media tactics you can utilize to increase your social media engagement, create buzz for your brand, and kiss those crickets goodbye!
Before we go into said tactics, let’s first start with the basics: When and Where.
When & WhereA simple way to increase social media engagement is to post at the best possible time on the best possible site. You still need to make a good post, but the right time and place can get more eyes on your content. Now this can get a little complicated, because the best time varies depending on your audience. For example- for B2B, you typically want to post within the M-F 9-5 timeline, and even then fridays, early mornings, and late evenings you typically avoid (with a few exceptions- looking at you instagram...). For this article, we will be focusing specifically on B2C- where posting times have a little more flexibility. For example, Fridays and weekends are among the best times to post to get the most impressions from consumers. Did you know not every post needs to be on every social media site? Yes, there will be times where you can, or in some places should, post the same thing on every site, and that’s totally fine! But if every single social media space you have is the exact same, what incentive do fans have for following you on more than one? Before you freak, I’m not saying you have to curate 2, 3,...5, or more completely unique social feeds for all your different social media platforms. As long as you provide site specific content every once in awhile, you will see results. The good thing about social media is that you can get as crazy as you want with it. Just be sure that everything falls within your brand. Check out our breakdown of the whens and wheres for the following social media platforms:
INSTAGRAM TIP: If you go to your brand instagram account you can see the highest engagement times for your specific audience. Go to Insights > Audience and scroll down to Followers
ASK A QUESTION ABOUT:
- your brand
- a product
- an event
- a national calendar day
- a holiday
Thankfully, a lot of social media sites have already created tools for you to ask questions easily. You can create polls on both facebook and twitter, and you can also make a poll via instagram stories.
However, don’t feel obligated to use only polls. With a poll, followers are given curated answers- which may not always be what you are going for. Sometimes it’s nice to get an organic conversation going in the comments or replies. If you don’t want to wait for your consumers to engage with your brand on social media, don't be afraid to make the first move and comment or reply to a followers post. Brands small and large can benefit from conversing with followers this way. Be sure to reply to post topics that relate to your brand or image. If you’re feeling extra adventurous, you can even reply to posts that mention competitors! Conversing with your followers is great way to give your brand a humanistic image consumers can relate to on an emotional level, which has been proven to increase customer loyalty.
2. Get CreativeYes, this is a broad category. There are so many ways to be creative on social media. And we can't possibly talk about them all here. But don't worry, we will break down the top three categories you can get creative with to increase your brand’s social media engagement.
First up: CopyYou have to make your copy interesting! If you don't have time for much else- work on this! People get bored SO easily, it’s crucial to make sure your copy grabs their attention. Be personable, funny, and/or honest. It all comes back to presenting your brand in a way that consumers can relate to.
SOCIAL MEDIA COPY TIPS:
- Write like you would talk (AKA don't be a robot!)
- Stick to your brand personality
- Stay on trend
- Don't spam promote products (BUT include a call-to-action when you DO)
Next: ImageryThe biggest change to social media since the very beginning? There. Are. So. Many. Visuals. When you look at your facebook or twitter feed now, there is imagery everywhere- photos, videos, or sometimes gifs. And obviously with instagram, it’s 100% photos & videos. This gives brands freedom to be creative- which can be a double-edged sword. With so many possibilities it can be hard to make a choice.
What we know is that posts with images have 650 percent higher engagement than text-only posts, and people are 85 percent more likely to buy a product after viewing a product video. As long as your imagery (be it photo or video) relates to your brand message and post topic, you’re on the right path. The next step is to make sure your photo will stand out amongst the crowd. With a wall of imagery bombarding your followers at all times, it can be easy for your content to get lost. Check out our list of great tools (free and paid) that can help boost your imagery for your next post:
BEST TOOLS FOR FINDING & EDITING PHOTOS: Best Stock Photo Resources Unsplash.com [FREE] Pexels.com [FREE] stocksnap.io [FREE] shutterstock.com [$29-$199/mo depending on plan] Stock Unlimited [$79 annually] Adobe Stock [$30-$200/mo depending on plan] Best Photo Editing Software fotor.com [FREE] Photoshop Express [FREE] Gimp.org [FREE] Adobe Photoshop [$34/mo] Adobe Lightroom Classic [$34/mo] Exposure X4 [$119]