Task Force

CHALLENGE For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.   CHALLENGE For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.   SOLUTION Blue Bunny partnered with TaskRabbit, a…

Summer Offer

CHALLENGE Aunt Jemima reached out to MRi to create an offer program to reward their consumers for the summer, while also increasing sales, awareness, and excitement for their brand. CHALLENGE Aunt Jemima reached out to MRi to create an offer program to reward their consumers for the summer, while also increasing sales, awareness, and excitement…

SWEEPSTAKES 101

Have you ever considered developing a promotional sweepstakes, contest or game for your brand, but thought it seemed too complicated? Maybe you have a client who recently approached you about developing one and you’re feeling apprehensive, or just need a refresher on the process.In this article, we’ll break down the basic steps of developing your…

Recipe Rate & Review Sweepstakes

Driscoll’s wanted to create a sweepstakes that would generate more engagement with their website and their brand. We worked together to bring their Recipe Rate & Review sweepstakes to their consumers. To participate, fans could try any of the featured recipes on Driscoll’s website, and then leave a rating or review for the recipe they…

Share The Berry Joy

CHALLENGE Driscoll’s approached MRi to create a promotion that would excite and engage their most loyal customers. CHALLENGE Driscoll’s approached MRi to create a promotion that would excite and engage their most loyal customers. SOLUTION We worked together with Driscoll’s to bring their consumers a sweepstakes that would strengthen their brand identity. Driscoll’s wanted a…

2018 online holiday shopping season say 19 percent increase in consumer spending compared to last year

2018’s Holiday Cyber Spending Numbers & How Brands Can Use This Data to Increase Customer Loyalty [INFOGRAPHIC]

How can brand managers use this information to increase their consumer engagement for the2019 holiday season? Key Insights1. The amount of online holiday shopping during the “cyber 5” period continues to increase,with 2018’s cyber five period resulting in about 20% of all holiday shopping revenue.2. This year’s must-haves on Black Friday were laptops, LOL Surprise dolls,…

Pepsi Stuff Canada

CHALLENGE The Pepsi team wanted to increase sales during the Summer months while offering rewards and great experiences to their most loyal consumers. CHALLENGE The Pepsi team wanted to increase sales during the Summer months while offering rewards and great experiences to their most loyal consumers. SOLUTION To offer amazing prizes and experience to their…