PepCoin

CHALLENGE For this promotion, PepsiCo wanted to go big with an on-pack program that spans across multiple brands. The goal was to incentivize the purchase of snack and beverage products together, while also rewarding consumers with cash back for every pair of codes entered.  CHALLENGE For this promotion, PepsiCo wanted to go big with an…

Win with Brisk

CHALLENGE Brisk partnered with DQ to reward their fans this fall and encourage purchases at participating DQ restaurants.  CHALLENGE Brisk partnered with DQ to reward their fans this fall and encourage purchases at participating DQ restaurants.  SOLUTION To get in on the instant-win action, Canadian fans can visit participating DQ restaurants and purchase a medium…

Task Force

CHALLENGE For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.   CHALLENGE For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.   SOLUTION Blue Bunny partnered with TaskRabbit, a…

Summer Offer

CHALLENGE Aunt Jemima reached out to MRi to create an offer program to reward their consumers for the summer, while also increasing sales, awareness, and excitement for their brand. CHALLENGE Aunt Jemima reached out to MRi to create an offer program to reward their consumers for the summer, while also increasing sales, awareness, and excitement…

SWEEPSTAKES 101

Have you ever considered developing a promotional sweepstakes, contest or game for your brand, but thought it seemed too complicated? Maybe you have a client who recently approached you about developing one and you’re feeling apprehensive, or just need a refresher on the process.In this article, we’ll break down the basic steps of developing your…