Away Game Giveaway

Get away and see your home team at the same time! New York baseball fans visiting local Taco Bell restaurants and obtaining a sweepstakes code get a chance to see their favorite team (Yankees or Mets) play on the road in Boston or Chicago. In the Cleveland area fans can win a chance to see…

Jurassic World: Fallen Kingdom ‘Track. Rescue. Win.’

CHALLENGE Leverage the upcoming Jurassic World movie to help increase engagement and awareness of the Doritos product. CHALLENGE Leverage the upcoming Jurassic World movie to help increase engagement and awareness of the Doritos product. SOLUTION Doritos, in partnership with the upcoming Jurassic World: Fallen Kingdom film, included on-pack unique codes on sixteen specially-marked participating Doritos…

Pepsi Stuff

CHALLENGE In celebration of 120 years, Pepsi wanted to create a program to reward and excite their most loyal consumers. CHALLENGE In celebration of 120 years, Pepsi wanted to create a program to reward and excite their most loyal consumers. SOLUTION The Pepsi brand had a lot to draw from in their 120 years of…

Our Caps, Your Cause

Prairie Farms is creating a deeper connection with their consumers and local communities across America through the “Our Caps Your Cause” program. Stickers with unique codes that have an assigned donation amount are found on the caps of their milk and iced coffee packages. Consumers can go online, enter their code, and select their favorite…

American-Made Heroes

Saluting our men and women in uniform, Evan Williams is looking to share the inspirational stories of six American-Made Heroes. Military personnel can nominate themselves or another hero by completing the online form, uploading a photo, and telling their story. 50 nominees will receive a gift of appreciation and six of those will be featured…

Free Ride

CHALLENGE Harley Davidson Financial Services was looking for a way to increase Harley Davidson® Visa® card usage. They contacted MRi to help create a year-long, annual sweepstakes to incentivize card purchases. CHALLENGE Harley Davidson Financial Services was looking for a way to increase Harley Davidson® Visa® card usage. They contacted MRi to help create a…

Show Your Emotions

Hockey has a way of getting Canadians to let their emotions loose and Lay’s played into their NHL Hockey fever. NHL superstar Brent Burns narrates the story in order to bring out their emotions as this interactive online experience rates their emotional expressions. Over 15 million specially marked bags of Lay’s chips have a unique…