Pepsi Stuff

CHALLENGE In celebration of 120 years, Pepsi wanted to create a program to reward and excite their most loyal consumers. CHALLENGE In celebration of 120 years, Pepsi wanted to create a program to reward and excite their most loyal consumers. SOLUTION The Pepsi brand had a lot to draw from in their 120 years of…

Our Caps, Your Cause

Prairie Farms is creating a deeper connection with their consumers and local communities across America through the “Our Caps Your Cause” program. Stickers with unique codes that have an assigned donation amount are found on the caps of their milk and iced coffee packages. Consumers can go online, enter their code, and select their favorite…

American-Made Heroes

Saluting our men and women in uniform, Evan Williams is looking to share the inspirational stories of six American-Made Heroes. Military personnel can nominate themselves or another hero by completing the online form, uploading a photo, and telling their story. 50 nominees will receive a gift of appreciation and six of those will be featured…

Free Ride

CHALLENGE Harley Davidson Financial Services was looking for a way to increase Harley Davidson® Visa® card usage. They contacted MRi to help create a year-long, annual sweepstakes to incentivize card purchases. CHALLENGE Harley Davidson Financial Services was looking for a way to increase Harley Davidson® Visa® card usage. They contacted MRi to help create a…

Show Your Emotions

Hockey has a way of getting Canadians to let their emotions loose and Lay’s played into their NHL Hockey fever. NHL superstar Brent Burns narrates the story in order to bring out their emotions as this interactive online experience rates their emotional expressions. Over 15 million specially marked bags of Lay’s chips have a unique…

Be A Sub Above Contest

To be a hero is to be a Sub Above. Recognizing local heroes proved to be a great way to connect with communities in the Be A Sub Above contest. Jersey Mikes has donated $25 Million to thousands of local charities. People could nominate their local hero that embodies the Sub Above spirit for the…

Golden Giveaway

Golden Chick reached out to MRi to help celebrate their 50th anniversary. They wanted to create a giveaway to show appreciation to their loyal customers. With this promotion, we knew we had to do something special. It’s not every day that a business gets to celebrate their 50th anniversary. For this instant win game, titled…

Win One + Give One Sweepstakes

Everyone feels good with this program that benefited the winner and the Salvation Army. Looking for a way to connect with its customers and give back to the community, Auto-Owners partnered with the Salvation Army while leveraging their sponsorship with Martin Truex Jr.  The promotion was featured on the Auto-Owners car and offered many ways…