CHALLENGE Brisk partnered with DQ to reward their fans this fall and encourage purchases at participating DQ restaurants. CHALLENGE Brisk partnered with DQ to reward their fans this fall and encourage purchases at participating DQ restaurants. SOLUTION To get in on the instant-win action, Canadian fans can visit participating DQ restaurants and purchase a medium…
Sweepstakes (or sometimes referred to as giveaways) are a marketing tactic that brands small or large can benefit from. Before we dive in on why you should run a sweepstakes, let’s have a quick chat about what a sweepstakes even is. In simple terms: A sweepstakes is a promotion where participants enter and a winner…
You don’t have to be a psychology professor to realize there is something about a loyalty program that just *clicks* with consumers. Loyalty programs can be extremely successful at engaging and growing a loyal customer base. Have you ever wondered why? Understanding the psychology behind a loyalty program’s success is imperative to reaching your program’s…
“Alexa, enter me in the daily giveaway” Cool, right? Smart speakers and voice activation are hot right now. You can’t talk about the future of marketing without someone mentioning alexa or google home. However, voice activation in promotional marketing tends to get overlooked. Voice activation can be another way to complete a frictionless experience for…
CHALLENGE Lays, in partnership with the NHL, wanted to build on the excitement surrounding the 2018-19 hockey season and give their consumers a chance to win exciting prizes. CHALLENGE Lays, in partnership with the NHL, wanted to build on the excitement surrounding the 2018-19 hockey season and give their consumers a chance to win exciting…
CHALLENGE For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers. CHALLENGE For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers. SOLUTION Blue Bunny partnered with TaskRabbit, a…
CHALLENGE Aunt Jemima reached out to MRi to create an offer program to reward their consumers for the summer, while also increasing sales, awareness, and excitement for their brand. CHALLENGE Aunt Jemima reached out to MRi to create an offer program to reward their consumers for the summer, while also increasing sales, awareness, and excitement…
Have you ever considered developing a promotional sweepstakes, contest or game for your brand, but thought it seemed too complicated? Maybe you have a client who recently approached you about developing one and you’re feeling apprehensive, or just need a refresher on the process.In this article, we’ll break down the basic steps of developing your…
Driscoll’s wanted to create a sweepstakes that would generate more engagement with their website and their brand. We worked together to bring their Recipe Rate & Review sweepstakes to their consumers. To participate, fans could try any of the featured recipes on Driscoll’s website, and then leave a rating or review for the recipe they…
CHALLENGE The marketing team at Raising Cane’s reached out to MRi to create a promotion, centered around Valentines Day, that their customers could look forward to year after year. CHALLENGE The marketing team at Raising Cane’s reached out to MRi to create a promotion, centered around Valentines Day, that their customers could look forward to…
