Frito-Lay and Mr. Money Bags presents Family Game Night! Looking to drive sales of their variety packs, Frito-Lay offers a free Hasbro game for submitting just two codes found on pack. After entering the codes online consumers had their choice of games like Monopoly, Yahtzee, or Clue. From there, they were on their way to…
To be a hero is to be a Sub Above. Recognizing local heroes proved to be a great way to connect with communities in the Be A Sub Above contest. Jersey Mikes has donated $25 Million to thousands of local charities. People could nominate their local hero that embodies the Sub Above spirit for the…
Golden Chick reached out to MRi to help celebrate their 50th anniversary. They wanted to create a giveaway to show appreciation to their loyal customers. With this promotion, we knew we had to do something special. It’s not every day that a business gets to celebrate their 50th anniversary. For this instant win game, titled…
Everyone feels good with this program that benefited the winner and the Salvation Army. Looking for a way to connect with its customers and give back to the community, Auto-Owners partnered with the Salvation Army while leveraging their sponsorship with Martin Truex Jr. The promotion was featured on the Auto-Owners car and offered many ways…
Sabra has people on the move by giving away up to $10 off a Lyft Ride on specially marked packages of guacamole. Looking to generate loyalty and increase sales, consumers can earn one discount code per day. To instantly receive their credit, consumers engage with an interactive bot on Facebook Messenger where they scan and…
CHALLENGE For the summer Olympics, Bridgestone contacted MRi for a purpose-driven promotion to increase loyalty and also incentivize employees to sell the product. CHALLENGE For the summer Olympics, Bridgestone contacted MRi for a purpose-driven promotion to increase loyalty and also incentivize employees to sell the product. SOLUTION What is more engaging and motivating than the…
Consumers felt compelled to come back frequently to try each of the 8 different burger and beverage pairings to determine their favorite. Once they picked their favorite pairing they would log on to a website to vote. Throughout the promotion, the website allowed them to keep tabs on their selection with a real-time leader board.…
Convenience is receiving a digital coupon in time for your next oil change. To receive the coupon, the customer gets their oil changed from a participating Installer and submits their request online. Their coupon is emailed and can only be redeemed at the same installer. This program is managed through an online portal. Installers order…
The weeks leading up to Memorial Day, Mattress Firm advertised the chance to instantly win one of fifty $3,000 mattresses just by visiting their stores. Shoppers came into the stores in droves and each received a chance to win when they checked into the store through a geo-fenced website on their smartphone. People that didn’t win still got a discount coupon for their purchase just for playing.
CHALLENGE Intel was looking to highlight their chip processors with a promotion. They contacted MRi, and with our IDEA process, we were able to bring this global contest to market. CHALLENGE Intel was looking to highlight their chip processors with a promotion. They contacted MRi, and with our IDEA process, we were able to bring…
