CHALLENGE The Pepsi team wanted to increase sales during the Summer months while offering rewards and great experiences to their most loyal consumers. CHALLENGE The Pepsi team wanted to increase sales during the Summer months while offering rewards and great experiences to their most loyal consumers. SOLUTION To offer amazing prizes and experience to their…
Loyalty isn’t built overnight. It’s a process that entails a genuine approach, an uncomplicated execution, and, most importantly, always a humanistic touch. Since no two brands are alike, every brand needs a unique way to connect with its customers. That’s why we specialize in Purpose-Driven Promotions and why we created Our Big IDEA plan. Marketing…
Smartphones and mobile apps have evolved into one of the best vehicles for people to engage, interact and communicate with each other and brands. As much as they make the world feel smaller and more connected, there are still plenty of differences amongst cultures, countries, and continents in how people are using apps. Using insights…
It’s graduation season across the country, which means there’s a new influx of college graduates entering the business world. There’s a lot of information – and misinformation – out there about employment, where to find the most job opportunity, and more. The below infographic snapshots some interesting and relevant information for the graduating class of 2018.
MRi knows it’s imperative to choose a customized program that will match the purpose and goals of your business. Knowing the different types of promotions, and the results that are generated from them, is essential when planning your marketing and promotional strategy. What is impactful for one company may not have the same effect for…
CHALLENGE Maintain Brisk’s #1 ranking in the Value Tea Brand in Canada while increasing awareness for two newly introduced BOLD flavors. CHALLENGE Maintain Brisk’s #1 ranking in the Value Tea Brand in Canada while increasing awareness for two newly introduced BOLD flavors. SOLUTION 2018 was a BOLD year for Brisk Canada as the brand expanded…
CHALLENGE Leverage the brand awareness of both Dew and Doritos to drive product sales. CHALLENGE Leverage the brand awareness of both Dew and Doritos to drive product sales. SOLUTION The Dew and Doritos teams reached out to MRi wanting to offer a unique experience and give consumers a chance to not only win and play…
CHALLENGE For the summer, CORE hydration approached MRi to help them bring a purpose-driven sweepstakes to market. CHALLENGE For the summer, CORE hydration approached MRi to help them bring a purpose-driven sweepstakes to market. SOLUTION CORE hydration beverages teamed up with Demi Lovato to deliver the Ultimate Summer Sweepstakes. What made this sweepstakes unique, is…
CHALLENGE Zuru’s Bunch-O-Balloons brand wanted to get fans excited for summer while also raising brand awareness and engagement with a promotion beginning in Australia & NZ (during the summer months “down under” in the southern hemisphere) and eventually moving into the US, UK, and CA. CHALLENGE Zuru’s Bunch-O-Balloons brand wanted to get fans excited for…
Get away and see your home team at the same time! New York baseball fans visiting local Taco Bell restaurants and obtaining a sweepstakes code get a chance to see their favorite team (Yankees or Mets) play on the road in Boston or Chicago. In the Cleveland area fans can win a chance to see…
