CHALLENGE Driscoll’s approached MRi to create a promotion that would excite and engage their most loyal customers. This annual promotion is now In its fourth year. CHALLENGE Driscoll’s approached MRi to create a promotion that would excite and engage their most loyal customers. This annual promotion is now In its fourth year. SOLUTION We worked…
How can brand managers use this information to increase their consumer engagement for the2019 holiday season? Key Insights1. The amount of online holiday shopping during the “cyber 5” period continues to increase,with 2018’s cyber five period resulting in about 20% of all holiday shopping revenue.2. This year’s must-haves on Black Friday were laptops, LOL Surprise dolls,…
CHALLENGE The Pepsi team wanted to increase sales during the Summer months while offering rewards and great experiences to their most loyal consumers. CHALLENGE The Pepsi team wanted to increase sales during the Summer months while offering rewards and great experiences to their most loyal consumers. SOLUTION To offer amazing prizes and experience to their…
Loyalty isn’t built overnight. It’s a process that entails a genuine approach, an uncomplicated execution, and, most importantly, always a humanistic touch. Since no two brands are alike, every brand needs a unique way to connect with its customers. That’s why we specialize in Purpose-Driven Promotions and why we created Our Big IDEA plan. Marketing…
Smartphones and mobile apps have evolved into one of the best vehicles for people to engage, interact and communicate with each other and brands. As much as they make the world feel smaller and more connected, there are still plenty of differences amongst cultures, countries, and continents in how people are using apps. Using insights…
It’s graduation season across the country, which means there’s a new influx of college graduates entering the business world. There’s a lot of information – and misinformation – out there about employment, where to find the most job opportunity, and more. The below infographic snapshots some interesting and relevant information for the graduating class of 2018.
MRi knows it’s imperative to choose a customized program that will match the purpose and goals of your business. Knowing the different types of promotions, and the results that are generated from them, is essential when planning your marketing and promotional strategy. What is impactful for one company may not have the same effect for…
CHALLENGE Maintain Brisk’s #1 ranking in the Value Tea Brand in Canada while increasing awareness for two newly introduced BOLD flavors. CHALLENGE Maintain Brisk’s #1 ranking in the Value Tea Brand in Canada while increasing awareness for two newly introduced BOLD flavors. SOLUTION 2018 was a BOLD year for Brisk Canada as the brand expanded…
CHALLENGE Leverage the brand awareness of both Dew and Doritos to drive product sales. CHALLENGE Leverage the brand awareness of both Dew and Doritos to drive product sales. SOLUTION The Dew and Doritos teams reached out to MRi wanting to offer a unique experience and give consumers a chance to not only win and play…
CHALLENGE For the summer, CORE hydration approached MRi to help them bring a purpose-driven sweepstakes to market. CHALLENGE For the summer, CORE hydration approached MRi to help them bring a purpose-driven sweepstakes to market. SOLUTION CORE hydration beverages teamed up with Demi Lovato to deliver the Ultimate Summer Sweepstakes. What made this sweepstakes unique, is…
