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Chris’s Corner
“Life is more fun if you play games” – Roald Dahl Not only is life more fun when we play games, game playing is an increasingly attractive activity for businesses looking to launch new products. It’s one reason why in 2014, 70 percent of Forbes Global 200 companies said that they had plans to develop...
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As marketers, we know that the world of marketing and advertising has been undergoing radical changes. New technologies have made broadcast and print advertising less important, while at the same time created a wide variety of new channels to communicate with consumers. This change is starting to affect the way advertising agencies relate to their...
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As marketers, we are always on the lookout for the next trend. Part of our jobs is to stay ahead of the curve. This is a noble pursuit and one that has its place, but sometimes it can be detrimental to our end goal. This is especially true when it comes to running an online...
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We live in an age where we pride ourselves on do-it-yourself or DIY—from home improvement projects to home beauty hacks. However, brands may want to think twice before jumping in the game of online DIY promotions. While there are some very inexpensive options out there, you will likely get a product or service that is...
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Though the U.S. federal laws governing marketing promotions have been in place for decades, the advent of digital and social media tools have evolved much more quickly than the laws that govern them. This has created a complex legal framework for businesses to navigate when it comes to their online promotions. Add to that the...
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