2018's online holiday shopping season saw a 19% increase in consumer spending compared to last year
How can brand managers use this information to increase their consumer engagement for the 2019 holiday season? Key Insights The amount of online holiday shopping during the “Cyber 5” period continues to increase, with 2018’s cyber five period resulting in about 20% of all holiday shopping revenue. This year’s must-haves on Black Friday were laptops,...
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Smartphones and mobile apps have evolved into one of the best vehicles for people to engage, interact and communicate with each other and brands. As much as they make the world feel smaller and more connected, there are still plenty of differences amongst cultures, countries, and continents in how people are using apps. Using insights...
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