Marketing-Promotion-thumbnail

Promotional Marketing Do’s and Don’ts

Brands of all shapes and sizes can, and have, run marketing promotions. Whether it’s a sweepstakes, instant win game, contest, or more, marketing promotions can be extremely effective at a variety of tasks. As experts in the promotional marketing field for over 25 years, our experienced team has laid out the best “Do’s” and “Don’ts”…

Online-Sweepstakes-thumbnail

3 Online Sweepstakes Tips for CPG Brands

Sweepstakes are an effective marketing tool for practically any type of brand. However, there are specific advantages to sweepstakes when it comes to certain industries, one of which is consumer packaged goods (CPG) brands. With over 25 years experience working with the world’s top CPG brands, like PepsiCo, we know a thing or two when…

Contest and Sweepstakes laws by state

The Promotional Marketer’s Breakdown of Contest and Sweepstakes Laws by State (Updated for 2020)

What is the difference between a contest and a sweepstakes?Sweepstakes and contests often get grouped together, and this causes many to assume they are the same. While sweepstakes and contests are both promotional marketing tactics, they have key differences that distinguishes them from each other. Before we begin, it’s important to define the difference between a…

Our Top 5 Games From the Past 25 Years

As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…