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Category Archives: Uncategorized

Our Top 5 Sweepstakes From the Past 25 Years

UncategorizedBy MRIadmin1995August 26, 2020

As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…

Our Top 5 Loyalty Programs from the Past 25 Years

UncategorizedBy MRIadmin1995August 19, 2020

As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. The criteria for the following promotions in our “Top Five” list below range from…

From Tokens to Apps: The Evolution of Customer Loyalty Programs

UncategorizedBy MRIadmin1995August 11, 2020

Customer loyalty has been a popular term in recent decades, and for good reason; “Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining existing ones, and increasing customer retention rates by just 5% increases profits by 25-95%” – Narvar. At MRi, as we celebrate 25 years in the promotions…

Contests VS Sweepstakes: What’s the Difference and which is Better for Your Brand?

UncategorizedBy MRIadmin1995August 3, 2020

Now that you know more about the differences between a contest and a sweepstakes, it’s important to select a promotion that best fits your brand’s goals. At MRi, we use our 4 step IDEA process to Identify your promotion’s specific purpose, Develop a unique promotional strategy, Execute your promotion flawlessly, and Analyze the results in…

5 Ways Brands Can Adapt Their Marketing Strategy During the COVID-19 Pandemic

UncategorizedBy MRIadmin1995May 13, 2020

Trying to navigate the best marketing strategy for your brand during this pandemic is a true challenge unlike ever before. COVID-19 has disrupted more than just our homelives, many states have stay-at-home orders in place that force nonessential storefronts to close, which can be extremely detrimental to small business owners and large brands alike. You…

Guide to Running a Facebook Sweepstakes or Contest in 2020

UncategorizedBy MRIadmin1995March 9, 2020

Thinking of running a facebook sweepstakes or contest for your brand in 2020? The differences between a facebook promotion and your standard promotion  can be quite stark. Before running a facebook sweepstakes or contest, you should know the advantages & disadvantages. See if a facebook promotion is right for you, and if so, follow our…

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