It’s no secret that mobile is taking off in the world of marketing. The marketing industry is buzzing with news and stats about the increasingly popular trend of shopping for products on mobile devices. In fact, according to MarketingLand, Target reported that 60 percent of its holiday traffic came from mobile sources. With numbers like that, it’s not hard to see why mobile promotions are so crucial to your overall marketing ROI.
Components of Successful Mobile Promotions
How do you deliver meaningful, relevant mobile promotions that give consumers what they want while increasing your brand awareness and boosting sales? It’s all about providing convenience. Take a look at the three tips below to learn how to create meaningful mobile promos.
Research shows that most shopping happens within a ten-mile radius of the shopper’s home. Fortunately for businesses, technology has made it possible for marketers to provide consumers with info that’s highly targeted. For example, you can show people mobile promotions based on their location in real time. This provides a level of convenience by meeting shoppers where they are.
With so many mobile devices available – and new ones being released frequently – it’s important to make sure your promotions are compatible across the board. The last thing you want is to spend a significant amount of time and energy creating the perfect promotion, only to discover that some users can’t access it.
Providing your basic contact information (phone number, email address, physical address, and website) is a given, but you’d be surprised to learn how many marketers neglect that small factor when designing mobile promotions. Be sure it’s as simple as possible for users to see any piece of contact info they may need. For an added convenience factor, include a map somewhere within that information.
Working with MRI on Your Mobile Promotions
The world of mobile marketing may be complex and fast-changing, but as long as you keep these three tips in mind, you’ll be on your way to success. Remember, it’s all about convenience for the modern consumer.
At MRI, we understand that mobile is quickly becoming the best way to communicate with customers. We also get that no two businesses are alike. With those tidbits of knowledge, we continually develop new technologies that allow us to maximize the mobile channel and create campaigns that really speak to your audience. Reach out to us to get started.