Our data targeting services include capturing, managing, and analyzing your consumer data. We are experts in extracting valuable, relevant information from key data points, then using it to make data-driven decisions that connect with your customers on a more personal level. MRi’s big IDEA plan uses data analytics as part of your purpose-driven digital promotion packages to ensure your brand’s promotions are successful.
Geofencing technology has many creative and practical uses to give your brand’s purpose-driven promotion the unique edge you are looking for. Geofencing can send your customers messages, games, or incentives based on their location. You can be informed whenever they enter one of your store locations, or when they enter your competitor’s location, then send a message to their mobile device having a positive impact while keeping your company front and center in their mind.
Mobile phones and apps are rapidly becoming the most effective tools for people to connect with your brand. Your customers are looking for apps with high end features that are able to seamlessly incorporate loyalty, purchase incentives, games, sweepstakes, augmented reality, voice recognition, and more. MRi loves apps and you should too. In addition to creating promotional microsites for your promotions, we can help you enhance, develop, or create your brand’s app program to incorporate with any of our Purpose-Driven Digital Promotions Programs.
MRi understands how to use augmented reality to create purpose-driven digital promotion packages that will enable your brand to deliver unique interactive and memorable experiences to your consumers. We have many ways to use augmented reality that will add value to your customers such as strengthening your loyalty program, driving consumer engagement by providing interactive games, quizzes, or purchase incentives. MRi can even add AR to your product’s labels enabling them to literally “speak” to your audience, telling your brand’s story, verbally delivering a game code, or an exciting instant win prize.
The use of Chatbots added to promotions has opened up a new exciting way to increase customer engagement with your brand. Chatbots using AI are one of the most innovative ways to reach your tech-savvy, mobile device loving consumers. These customers expect more personal interaction and demand quick, real-time responses. Satisfying those demands will lead to trust building for your brand. Let MRi add Chatbot technology to your next purpose-driven digital promotion package and make “conversational commerce” the Wow factor you’ve been missing.
OCR/Receipt scanning offers an easy, cost efficient way to execute customer loyalty or purchase incentive purpose-driven digital promotion packages. Your customers opt-in and purchase participating products, then simply use their mobile device to snap a picture of their receipt and send it to receive their rewards. Rewards can be loyalty points, Instant Win game plays, sweepstakes entries, music downloads or more. The data from these promotions allows us to gain key insights about your customers to personalize upcoming offers, incentives and prizes. MRi’s OCR promotions will build lifelong loyalty by rewarding your brand’s valuable consumers.
- Unique Code/Message System
Unique codes and messages are a key component in many of our most successful games, sweepstakes, and loyalty promotion packages. MRi has produced and distributed literally billions of unique codes for global brand’s games and loyalty programs. Once our unique codes are randomly generated by our proprietary software, they are seamlessly delivered to your brand through our state-of-the-art secure online system. In addition, if your promotion has an on-product or in-pack game piece, our production team oversees and manages production while collaborating with your manufacturers to apply the game pieces to your product and handle the high-level prize seeding. MRi is one of the most experienced and trusted game developers in the industry and is ready to handle your purpose-driven digital promotion packages.