If you are part of the 73% of adults using social media sites, I bet you cannot identify the last day you went without checking your Facebook profile, LinkedIn, Twitter feed or Pinterest Board. Social media has transformed the way we engage and stay connected with people, businesses, and brands. Whether it is sharing a photo, idea or opinion, consumers are engaging with the world at large on a regular basis.
So what are the benefits of hosting your company’s next promotional campaign on social media? For starters, it is a fun and exciting way to increase your customer base. In fact, you can easily gain a huge number of new, relevant prospects who might otherwise be very happy with their current provider of products or services similar to your own simply by running a contest. Capturing these new clients is key – every time someone enters your contest or sweepstakes giveaway, they will be required to fill out an entry form that contains their name, email address, and other valuable marketing and contact information.
Furthermore, social media campaigns provide an opportunity to nurture existing relationships with current clients and customers. A simple contest that involves the submission of humorous photos or videos of customers using your company product or service can create instant online buzz and increased interest in your business by your existing customer base. These promotions are also a quick and easy method of reopening the dialogue with your existing clients, showing interest and keeping in touch. Asking participants to complete a simple online survey allows the kind of “social listening” companies can leverage not only to have a better understanding of what they are doing well, but also provide insight into what they can be doing better. This information can then be used to determine which social media campaigns have proven most effective and which ones can be ignored or revised.
We cannot forget that the contest itself is going to increase your web traffic and brand name visibility by online sharing and old-fashioned word-of-mouth. And while online publicity is always an important goal of any marketing strategy, online competitions can help to ultimately drive more sales to your business.