5 Creative Consumer Sweepstakes Examples from 2020 that helped us through the Pandemic

2020 sweepstakes examples

Consumer sweepstakes serve as an effective marketing tool for brands to reward their customers and also increase awareness and engagement (among many other benefits you can read about here). This year however, sweepstakes have taken a unique role as the COVID-19 pandemic forced consumers to miss out on many common events and activities. Brands have stepped in to help consumers enjoy the things they missed out on during quarantine with interesting and creative sweepstakes rewards. Continue reading for our list of five unconventional sweepstakes from 2020 that helped us stay positive during the pandemic.

Blue Bunny Funlightenment

The Blue Bunny brand is known for fun…and especially summer fun, but with COVID-19 affecting many summer plans, they partnered with MRi to create excitement for their customers during this unprecedented time. Using our consultative approach and our Consumer Connect software, MRi identified the purpose of a summer promotion for Blue Bunny. In addition to being exciting, fun and timely, the promotion had to drive awareness for the Blue Bunny brand and engage their customers. The Blue Bunny Ice Screen Truck Sweepstakes was the perfect promotion to bring some much needed fun back to summer!

With a purpose identified, our team at MRi got to work developing an exceptional promotion strategy for Blue Bunny. In order to bring Funlightenment to Blue Bunny customers on a tight deadline, a sweepstakes promotion was the best solution. This summer, many families had to miss out on summer activities, including catching a movie at the cinema, due to theatres being closed or out of fear of going to a theatre. To bring summer theatre fun directly to their fans’ homes, Blue Bunny gave consumers in select cities a chance to win a private movie theatre screening in their driveway with the Blue Bunny Ice Screen Truck- which was also packed with sweet snacks for the perfect movie watching experience! Those that didn’t win (or did not live in one of the select cities for the Ice Screen Truck) could enter Blue Bunny’s instant win game promotion in the Funlightenment series: a ticket exchange, where fans could upload their canceled tickets for a chance to win exciting prizes instantly.

Busch Wedding

The COVID-19 pandemic disrupted a lot of plans. One of the most gut wrenching events affected by the pandemic was weddings. Months or years go into planning a couples special day, and this year everything changed as venues were forced to close and couples scrambled to find a solution. Enter Busch. The beer company wanted to give back to all the couples who had their wedding affected by these unforeseen circumstances.

In April, during many states’ stay-at-home orders, Busch ran a social media sweepstakes where affected couples could win a year’s worth of Busch. By writing how they plan to celebrate despite the circumstances on instagram or twitter with a photo of themselves and the hashtags #BuschWeddingGift and #Sweepstakes, couples could have a chance to win in this unique sweepstakes. And no doubt, a year’s worth of Busch would help the lucky winning couple with their celebrations, even if it’s just the two of them at home!

Chips Ahoy, Sour Patch Kids Prom

In addition to weddings, another big milestone was severely impacted by the pandemic: Prom. Prom is a huge celebration that marks the end of one chapter and the beginning of the next for many high school seniors. Unfortunately, schools all over the United States were forced to switch to remote learning, and even more, some schools ended the school year early. With school being virtual and social distancing in place, prom seemed impossible, but not to the Chips Ahoy and Sour Patch Kids Brands.

The two brands recently partnered up on the limited edition chips ahoy sour patch kids cookies. They joined forces to promote their cookie and give back to those that missed out on their prom. Students (ages 17-20) who had their prom canceled could enter on the sweepstakes microsite for a chance to win one of the 1000 tickets. Why would they want to go to the virtual prom? Because it was hosted by DJ Steve Aoki! In addition to the live virtual event, Chips Ahoy and Sour Patch Kids gave students the chance to win a prom do-over for them and their classmates once restrictions are lifted.

Planters Birthday

Birthdays during quarantine were certainly shaken up. People of all different ages had to get creative to celebrate their birthday during the stay at home orders. From zoom parties to driveway car parades, many found a way to celebrate despite the situation. Planters wanted to reward those who may not have been able to celebrate their birthday the way they wanted to. As a follow up to their superbowl commercial, where Peanut Jr first appeared as a reincarnated Mr. Peanut, Planters announced that Peanut Jr had grown quickly and was celebrating his 21st birthday during quarantine.

To celebrate Peanut Jr’s birthday, Planters gave consumers who had celebrated, or would be celebrating, their birthday during quarantine a chance to win $2,100 in an exciting and unique sweepstakes. By tagging @MrPeanut and tweeting a their dream birthday gift in fewer than 10 words, with the dedicated hashtags (#MakeMyBirthdayNuts and #Sweepstakes), fans had a chance to win!

Pepsi Tailgate in a Box

Finally, as our last example, Pepsi’s Tailgate in a Box was a unique promotion targeted at football fans across the country. With the controversial start to the NFL, because of all the COVID-19 restrictions, many stadiums are not allowing fans. With this restriction, in addition to state gathering limitations, numerous fans felt like they couldn’t celebrate football the way they wanted to. Tailgating is an iconic way to celebrate football season and gather with friends, family, or even just fellow sports fans you met in the parking lot outside your team’s stadium. Pepsi’s Tailgate in a Box sweepstakes wanted to return the tailgate feeling to lucky football fans.

By visiting the sweepstakes page of Pepsi’s madeforfootballwatching.com campaign website, Pepsi fans have a chance to win one of twenty “tailgate in a box” kits. According to Marketing Dive, “Valued at nearly $5,000, the package includes a 16-square-foot tailgating box that comes equipped with an outdoor projector, custom cornhole sets and a variety of Pepsi products.”


We hope that these five sweepstakes examples inspired you. It’s easy to see this pandemic for all the marketing challenges it presents, but there are also ways for brands to get creative with their marketing, like these five brands (and many more) have. Marketing Resources has been in the promotional marketing business for over 25 years and has worked with the worlds top brands. Contact us for promotion strategy, development, management, execution, and more. With our four step IDEA process, we can help your brand Identify your promotion’s unique purpose, Develop an effective strategy, Execute the campaign flawlessly, and Analyze the results in real-time.

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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com