Up until a couple of weeks ago, it was a common practice to require people to “like” a Facebook page before being able to enter a sweepstakes, contest or claim an incentive from that page. This practice was always great for the brand – “likes” were on the rise and engagement was through the roof…for that time being, at least.
While brands looking to boost their following in a straight-forward way will surely be disgruntled by Facebook’s changed policy, MRI believes this is an opportunity for engaging and interacting with your loyal consumers on your page. Now, gaining “likes” will be based on a user’s true intentions of interaction and engagement. With the right content, offerings and social strategy, satisfied users will engage because they want to – and furthermore, will tell their friends about your brand and promotions, which will increase the number of “likes” your page has.
So what is the new challenge at hand? We must create compelling content that your target consumers are interested in seeing and reading. It must be relevant, exciting and above all else useful! Today we have the opportunity to ask, “What is the value of a ‘like’ and how are we going to get people to do it?”
It seems change is more prevalent than consistency these days in the online world. Rest assured that our MRI team is staying on top of industry news so we can continue to provide the best strategies and solutions for our clients.