Brands of all shapes and sizes can, and have, run marketing promotions. Whether it's a sweepstakes, instant win game, contest, or more, marketing promotions can be extremely effective at a variety of tasks. As experts in the promotional marketing field for over 25 years, our experienced team has laid out the best “Do’s” and “Don’ts” for creating a successful marketing promotion for your brand.
DO: Choose the right marketing promotion to cater to your goals
As mentioned above, there are so many different types of marketing promotions, and each has their own distinct advantages. Don’t just run a giveaway promotion because it's all you know; Do your research. Perhaps a giveaway will end up being the best marketing promotion to meet your needs, but make an informed choice before investing in a marketing promotion. View our promotions page for more information on the different types of marketing promotions you can run.
DON’T: Skimp on the prizing for your marketing promotion
Prizing is in many cases THE most important aspect of your marketing promotion. A prize can excite consumers and give them the incentive to participate. Because of this, prizing can become key to creating effective advertising for your marketing promotion. Check out our blog post for important considerations to make before choosing a promotional reward.
DO: Be unique and get creative with your marketing promotion
With so many different types of marketing promotions, there are boundless opportunities to create a unique program. With various aspects to a promotion, there are numerous places to add a dash of creative spark. For example, you can get creative with the prizing, the entry method, the theme, and so much more. Promotions are a tool for brands to reach consumers in a creative and engaging way, so avoid the mistake of a cookie-cutter marketing promotion and make your program stand out. If you're looking for inspiration, check out our creative sweepstakes tips or instant win game ideas.
DON’T: ignore the power of advertising
Like with most aspects of marketing, advertising is important. You could have the greatest marketing promotion known to mankind, but without getting the word out no one will know. Having high participation in your marketing promotion can be really important to achieving your goals and gathering valuable data. Ways brands can advertise include on packaging, billboards, social media, google advertising, and more.
DO: Follow all marketing promotion law
There are many laws regarding marketing promotions because a promotion done wrong can become an illegal lottery. It’s crucial to make sure your official rules for your promotion are done by a professional to avoid any legal repercussions. For a breakdown of contests and sweepstakes laws by state, check out our useful guide. For help on running a legal promotion, contact our experts today.
DON’T: Let the data from your marketing promotion results go to waste
The data gathered from a promotion is vital to helping brands better understand their consumers. At Marketing Resources, we understand the value of data when it comes to promotions. As part of our four step IDEA process, we analyze a promotion’s data in real time and post-promotion so brands can have all the information they need to create their next successful promotion. Learn more about our IDEA process here.
Equipped with our “Do’s” and “Don’ts” of promotional marketing, we hope you are more confident as you plan your next promotion. Contact our experts today for a free consultation to help your next promotion become a huge success. Interested in learning more about all things promotional marketing? Check out our insights page for weekly blog updates.