CHALLENGE

MTN DEW is an expert at giving their consumers fun summer experiences. This summer, MTN DEW Baja Blast is launching two new limited time offer (LTO) flavors: Baja Punch & Baja Flash. The DEW team wanted to create an exciting campaign to drive new product trials, sales at retail, and generate overall excitement for the DEW brand. DEW, working with the agency Motive, designed a program to celebrate summer & the launch of the new LTO Baja SKUs. DEW faced the challenge of validating & rewarding purchases at a large scale in a secure and insightful way. Once Identified, the experts at MRi put together a plan to solve the DEW team’s challenges and achieve this promotion’s purpose.

CHALLENGE

MTN DEW is an expert at giving their consumers fun summer experiences. This summer, MTN DEW Baja Blast is launching two new limited time offer (LTO) flavors: Baja Punch & Baja Flash. The DEW team wanted to create an exciting campaign to drive new product trials, sales at retail, and generate overall excitement for the DEW brand. DEW, working with the agency Motive, designed a program to celebrate summer & the launch of the new LTO Baja SKUs. DEW faced the challenge of validating & rewarding purchases at a large scale in a secure and insightful way. Once Identified, the experts at MRi put together a plan to solve the DEW team’s challenges and achieve this promotion’s purpose.

SOLUTION

MRi got to work developing a solution to meet the challenges the MTN DEW team encountered. In order to securely validate and reward purchases, MRi put our unique code system to work. This summer, DEW fans can find unique codes under the cap of specially marked Baja Blast products. With code in hand, consumers can visit the promotional microsite at 100daysofbaja.com, register, and enter their codes for a chance to win awesome beach-themed instant win prizes daily PLUS get a sweepstakes entry for the Grand Prize $100k drawing at the end of the program. And on the backend, DEW can see all the data and insights from the program thanks to our unique code system and real-time reporting tool.

In addition, MRi worked with the DEW team to create a fun, informative, and seamless microsite for the campaign. Our digital team put together a microsite that represented the DEW brand and also provides a positive experience for DEW fans. The microsite includes an interactive 3D element, where consumers can explore Baja Island and uncover how to win amazing prizes. The entire process proved to be dynamic, fun, and rewarding for consumers and brand alike!

SOLUTION

MRi got to work developing a solution to meet the challenges the MTN DEW team encountered. In order to securely validate and reward purchases, MRi put our unique code system to work. This summer, DEW fans can find unique codes under the cap of specially marked Baja Blast products. With code in hand, consumers can visit the promotional microsite at 100daysofbaja.com, register, and enter their codes for a chance to win awesome beach-themed instant win prizes daily PLUS get a sweepstakes entry for the Grand Prize $100k drawing at the end of the program. And on the backend, DEW can see all the data and insights from the program thanks to our unique code system and real-time reporting tool.

 

In addition, MRi worked with the DEW team to create a fun, informative, and seamless microsite for the campaign. Our digital team put together a microsite that represented the DEW brand and also provides a positive experience for DEW fans. The microsite includes an interactive 3D element, where consumers can explore Baja Island and uncover how to win amazing prizes. The entire process proved to be dynamic, fun, and rewarding for consumers and brand alike!

RESULTS

This promotion is still in-market. Visit 100daysofbaja.com to see the program in action!