Auto-Owners – “Win One + Give One Sweepstakes”

Auto-Owners Insurance - Win One + Give One. Furniture Row and Salvation Army

Everyone feels good with this program that benefited the winner and the Salvation Army. Looking for a way to connect with its customers and give back to the community, Auto-Owners partnered with the Salvation Army while leveraging their sponsorship with Martin Truex Jr.  The promotion was featured on the Auto-Owners car and offered many ways for customers to participate including social media, email referrals, and a microsite. The winner received a $10,000 home makeover from Furniture Row and their neighborhood Salvation Army also benefited from a $10,000 Furniture Row gift certificate and a $10,000 check.