CHALLENGE

For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.  

CHALLENGE

For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.  

SOLUTION

Blue Bunny partnered with TaskRabbit, a service that helps people complete tasks, for an exciting instant win game. Consumers had a chance to win one of 145 $75.00 promo codes for TaskRabbit during the promotion period. So they could give in to fun, while TaskRabbit got things done. As the cherry on top, Blue Bunny also gave fans a chance to instantly win one of 3000 digital coupons/day for $1.50 off a Blue Bunny Load’d Sundaes® Cup.

SOLUTION

Blue Bunny partnered with TaskRabbit, a service that helps people complete tasks, for an exciting instant win game. Consumers had a chance to win one of 145 $75.00 promo codes for TaskRabbit during the promotion period. So they could give in to fun, while TaskRabbit got things done. As the cherry on top, Blue Bunny also gave fans a chance to instantly win one of 3000 digital coupons/day for $1.50 off a Blue Bunny Load’d Sundaes® Cup.

RESULTS

Promotion is currently in market. Return at a later date for results. In the meantime- check it out: https://bluebunnytaskforce.com/