CHALLENGE

For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.  

CHALLENGE

For the summer, Blue Bunny wanted to incentivize fans to purchase Blue Bunny ice cream and also reward their most loyal consumers.  

SOLUTION

Blue Bunny partnered with TaskRabbit, a service that helps people complete tasks, for an exciting instant win game. Consumers had a chance to win a $75.00 promo code for TaskRabbit during the promotion period. So they could give in to fun, while TaskRabbit got things done. As the cherry on top, Blue Bunny also gave fans a chance to instantly win a digital coupon/day for $1.50 off a Blue Bunny Load’d Sundaes® Cup.

SOLUTION

Blue Bunny partnered with TaskRabbit, a service that helps people complete tasks, for an exciting instant win game. Consumers had a chance to win a $75.00 promo code for TaskRabbit during the promotion period. So they could give in to fun, while TaskRabbit got things done. As the cherry on top, Blue Bunny also gave fans a chance to instantly win a digital coupon/day for $1.50 off a Blue Bunny Load’d Sundaes® Cup.

RESULTS

~100,000

Total gameplays

30,000+

Total # of optins

33,148

Winners