What is more exciting and motivating than the Summer Olympics? Bridgestone leveraged their worldwide sponsorship and gave away a $10,000 prize each day for 28 days! Plus they gave away thousands of other cash prizes. To play, consumers uploaded a copy of their receipt for a qualifying set of tires. Once validated by the system they received their game play. Employees could earn a chance to win prizes by selling Bridgestone tires and completing training.