Don’t get bored… get Brisk! Brisk wanted to offer their loyal customers something special and shake up the notion of giving away the same “old” promotion prizes. To switch things up for their consumers, Brisk reached out to MRi to help execute an on-pack unique PIN code program on cans of Brisk that would award UN-Boring prizes. How about Space Training in the U.S.? Racing Go Karts in Toyko? Swinging through a canyon in New Zealand? Yes – they weren’t kidding!
To participate, consumers could find their unique PIN code under the tab on specially-marked Brisk cans, and text their code in for a chance to instantly win UN-BORING prizes. Doesn’t sound that appealing? You could also submit a “bored” selfie to interact with the brand.