CHALLENGE
Maintain Brisk’s #1 ranking in the Value Tea Brand in Canada while increasing awareness for two newly introduced BOLD flavors.
SOLUTION
2018 was a BOLD year for Brisk Canada as the brand expanded their 710mL portfolio by launching new redesigned graphics and introducing new flavors.
MRi partnered with the Brisk team to offer an exclusive experience enabling consumers to win a $20,000 un-boring adventure plus thousands of instant win prizes.
Unique pins found under specially marked Brisk 710mL cans unlocked both an entry into the instant win game and a sweepstakes entry for the Grand Prize.
RESULTS
Boosted awareness
for the newly launched Half & Half Watermelon flavor
Increased
brand engagement
