CHALLENGE

The Brisk team was launching their newest innovation, Zero Sugar, and wanted to create an exciting, fun, and rewarding national campaign to propel new product sales and increase overall brand engagement for Brisk. Using our Consumer Connect System, MRi worked with Brisk to Identify their promotion’s purpose. The Brisk team needed a program that could easily track and validate purchases in real time, and an exciting promotional microsite plus rewards to keep fans engaged.

CHALLENGE

The Brisk team was launching their newest innovation, Zero Sugar, and wanted to create an exciting, fun, and rewarding national campaign to propel new product sales and increase overall brand engagement for Brisk. Using our Consumer Connect System, MRi worked with Brisk to Identify their promotion’s purpose. The Brisk team needed a program that could easily track and validate purchases in real time, and an exciting promotional microsite plus rewards to keep fans engaged.

SOLUTION

MRi’s experts got to work developing a promotion to meet the Brisk team’s challenges, and an instant win game plus grand prize sweepstakes was the perfect answer. The Brisk Unlock Your Zero Drop program, featuring unique codes on specially-marked Brisk bottles and Brisk multi-pack cartons, directs Brisk fans to visit briskzerodrop.com to enter their codes for a chance to win epic instant prizes such as a Brisk Zero Bucket Hat, Brisk Bomber Jacket, and other amazing Brisk swag. Each code also enters them into the Grand Prize sweepstakes which will award 5 lucky winners with custom Brisk kicks designed by streetwear artist Mache plus additional prizing.

With the most secure unique code system in our roster, MRi knew that on-pack codes would be the best way to track and validate purchases of the new Brisk SKUs. The last time the Brisk brand utilized a unique code promotion was back in 2014. The Brisk team had limited experience on the production for a unique code program so the experts at MRi provided a detailed timeline and assisted with the challenge of getting unique codes on products. In addition, our digital team put together a promotional microsite that allowed a seamless experience where users could upload codes easily to learn if they are an instant prize winner!

SOLUTION

MRi’s experts got to work developing a promotion to meet the Brisk team’s challenges, and an instant win game plus grand prize sweepstakes was the perfect answer. The Brisk Unlock Your Zero Drop program, featuring unique codes on specially-marked Brisk bottles and Brisk multi-pack cartons, directs Brisk fans to visit briskzerodrop.com to enter their codes for a chance to win epic instant prizes such as a Brisk Zero Bucket Hat, Brisk Bomber Jacket, and other amazing Brisk swag. Each code also enters them into the Grand Prize sweepstakes which will award 5 lucky winners with custom Brisk kicks designed by streetwear artist Mache plus additional prizing.

 

With the most secure unique code system in our roster, MRi knew that on-pack codes would be the best way to track and validate purchases of the new Brisk SKUs. The last time the Brisk brand utilized a unique code promotion was back in 2014. The Brisk team had limited experience on the production for a unique code program so the experts at MRi provided a detailed timeline and assisted with the challenge of getting unique codes on products. In addition, our digital team put together a promotional microsite that allowed a seamless experience where users could upload codes easily to learn if they are an instant prize winner!

RESULTS

13.3k

unique visitors

Over 95k

total submitted codes

7.16

codes entered per user