CHALLENGE

Brisk partnered with DQ to reward their fans this fall and encourage purchases at participating DQ restaurants. 

CHALLENGE

Brisk partnered with DQ to reward their fans this fall and encourage purchases at participating DQ restaurants. 

SOLUTION

To get in on the instant-win action, Canadian fans can visit participating DQ restaurants and purchase a medium Brisk beverage. Under the rim of each specially marked cup, is a unique PIN code for consumers to enter on the promotion microsite to see if they won. Instant win prizes include DQ gift cards, cash, a GoPro camera, and an Xbox One X console!

SOLUTION

To get in on the instant-win action, Canadian fans can visit participating DQ restaurants and purchase a medium Brisk beverage. Under the rim of each specially marked cup, is a unique PIN code for consumers to enter on the promotion microsite to see if they won. Instant win prizes include DQ gift cards, cash, a GoPro camera, and an Xbox One X console!

RESULTS

The 2020 program saw an increase in YOY important KPI’s such as total pins entered and site visitors in comparison to the 2019 program.