CHALLENGE

The MTN DEW and Doritos brands continued their partnership with Activision to build on last year’s COD:MW2 program and capitalize on the new Call of Duty: Black Ops Cold War video game release! Using our consultative approach and our Consumer Connect software, MRi identified the purpose for the MTN DEW and Doritos brands. They needed a promotion that would engage with both their US & Canadian consumers, who are also avid gamers, and capitalize on their Activision partnership, similar to last year’s highly successful program. The MTN DEW and Doritos – Call Of Duty: Black OPs Cold War Promotion (US & Canada) was just what they were in need of to excite, reward, and grow their large gaming consumerbase.

CHALLENGE

The MTN DEW and Doritos brands continued their partnership with Activision to build on last year’s COD:MW2 program and capitalize on the new Call of Duty: Black Ops Cold War video game release! Using our consultative approach and our Consumer Connect software, MRi identified the purpose for the MTN DEW and Doritos brands. They needed a promotion that would engage with both their US & Canadian consumers, who are also avid gamers, and capitalize on their Activision partnership, similar to last year’s highly successful program. The MTN DEW and Doritos – Call Of Duty: Black OPs Cold War Promotion (US & Canada) was just what they were in need of to excite, reward, and grow their large gaming consumerbase.

SOLUTION

With a purpose identified, our team at MRi got to work developing an exceptional promotion strategy for the MTN DEW and Doritos brands in both the US and Canada. In order to continue last year’s positive response and excite gamers, an on-pack code program with a daily reward plus weekly grand prize sweepstakes promotion was the best solution.

With numerous gamers anticipating the release of Call of Duty: Black Ops Cold War, the MTN DEW and Doritos brands could engage with consumers and highlight their Activision partnership by giving fans 2XP with every code (up to 1hr each day), and a chance to win 2XP for a year with the first code entered daily. In addition, Canadian consumers have a chance to win a brand new PS5 console each day!

Once the strategy was finalized, MRi began developing and executing both the US and Canada promotions. Our digital team got to work creating two unique and responsive microsites, one for each program: US & CA. Each site has a unique creative design and layout, plus gives visitors a seamless and uniform experience no matter the device or browser. In addition, our team handled all code generation and management for both programs to ensure the promotion went off without a hitch. As the cherry on top, as with every promotion by MRi, we ensured the highest security at every step.

SOLUTION

With a purpose identified, our team at MRi got to work developing an exceptional promotion strategy for the MTN DEW and Doritos brands in both the US and Canada. In order to continue last year’s positive response and excite gamers, an on-pack code program with a daily reward plus weekly grand prize sweepstakes promotion was the best solution.

 

With numerous gamers anticipating the release of Call of Duty: Black Ops Cold War, the MTN DEW and Doritos brands could engage with consumers and highlight their Activision partnership by giving fans 2XP with every code (up to 1hr each day), and a chance to win 2XP for a year with the first code entered daily. In addition, Canadian consumers have a chance to win a brand new PS5 console each day!

 

Once the strategy was finalized, MRi began developing and executing both the US and Canada promotions. Our digital team got to work creating two unique and responsive microsites, one for each program: US & CA. Each site has a unique creative design and layout, plus gives visitors a seamless and uniform experience no matter the device or browser. In addition, our team handled all code generation and management for both programs to ensure the promotion went off without a hitch. As the cherry on top, as with every promotion by MRi, we ensured the highest security at every step.

RESULTS

This program (US & Canada) looked to surpass the remarkable results from the 2019 DEW & Doritos Call of Duty Modern Warfare program (US & Canada)! Fall of 2019, DEW and Doritos excited many gamers, with over half a million code redemptions in the US alone. The recent DEW and Doritos Call of Duty Black Ops program saw double the codes entered in the US program vs the previous year, with over 1 million codes entered. Not to mention, the recent Canada program saw an increase in time spent on-site and a decreased bounce rate % vs the previous years program.