CHALLENGE

The MTN DEW and Doritos brands continued their partnership with Activision to build on last year’s COD:MW2 program and capitalize on the new Call of Duty: Black Ops Cold War video game release! Using our consultative approach and our Consumer Connect software, MRi identified the purpose for the MTN DEW and Doritos brands. They needed a promotion that would engage with both their US & Canadian consumers, who are also avid gamers, and capitalize on their Activision partnership, similar to last year’s highly successful program. The MTN DEW and Doritos – Call Of Duty: Black OPs Cold War Promotion (US & Canada) was just what they were in need of to excite, reward, and grow their large gaming consumerbase.

CHALLENGE

The MTN DEW and Doritos brands continued their partnership with Activision to build on last year’s COD:MW2 program and capitalize on the new Call of Duty: Black Ops Cold War video game release! Using our consultative approach and our Consumer Connect software, MRi identified the purpose for the MTN DEW and Doritos brands. They needed a promotion that would engage with both their US & Canadian consumers, who are also avid gamers, and capitalize on their Activision partnership, similar to last year’s highly successful program. The MTN DEW and Doritos – Call Of Duty: Black OPs Cold War Promotion (US & Canada) was just what they were in need of to excite, reward, and grow their large gaming consumerbase.

SOLUTION

With a purpose identified, our team at MRi got to work developing an exceptional promotion strategy for the MTN DEW and Doritos brands in both the US and Canada. In order to continue last year’s positive response and excite gamers, an on-pack code program with a daily reward plus weekly grand prize sweepstakes promotion was the best solution.

With numerous gamers anticipating the release of Call of Duty: Black Ops Cold War, the MTN DEW and Doritos brands could engage with consumers and highlight their Activision partnership by giving fans 2XP with every code (up to 1hr each day), and a chance to win 2XP for a year with the first code entered daily. In addition, Canadian consumers have a chance to win a brand new PS5 console each day!

Once the strategy was finalized, MRi began developing and executing both the US and Canada promotions. Our digital team got to work creating two unique and responsive microsites, one for each program: US & CA. Each site has a unique creative design and layout, plus gives visitors a seamless and uniform experience no matter the device or browser. In addition, our team handled all code generation and management for both programs to ensure the promotion went off without a hitch. As the cherry on top, as with every promotion by MRi, we ensured the highest security at every step.

SOLUTION

With a purpose identified, our team at MRi got to work developing an exceptional promotion strategy for the MTN DEW and Doritos brands in both the US and Canada. In order to continue last year’s positive response and excite gamers, an on-pack code program with a daily reward plus weekly grand prize sweepstakes promotion was the best solution.

 

With numerous gamers anticipating the release of Call of Duty: Black Ops Cold War, the MTN DEW and Doritos brands could engage with consumers and highlight their Activision partnership by giving fans 2XP with every code (up to 1hr each day), and a chance to win 2XP for a year with the first code entered daily. In addition, Canadian consumers have a chance to win a brand new PS5 console each day!

 

Once the strategy was finalized, MRi began developing and executing both the US and Canada promotions. Our digital team got to work creating two unique and responsive microsites, one for each program: US & CA. Each site has a unique creative design and layout, plus gives visitors a seamless and uniform experience no matter the device or browser. In addition, our team handled all code generation and management for both programs to ensure the promotion went off without a hitch. As the cherry on top, as with every promotion by MRi, we ensured the highest security at every step.

RESULTS

This program is currently in-market. Please visit dewanddoritos.com and dewanddoritos.ca to see the program for yourself!

This year’s programs (US & Canada) look to surpass the remarkable results from the 2019 programs! Last fall, DEW and Doritos excited many gamers, with over half a million code redemptions in the US alone. In addition, last year’s Canada program had a 176% increase in total submitted codes vs the previous 2018 gaming program. Fans rushed to stores to purchase DEW & Doritos participation products for their chance to win! The 2019 US program saw a significant increase in sales from the previous 2017 DEW/Call of Duty program, with a 36% increase in 12-pack in-market code redemptions and a 56% increase in 20oz. in-market code redemptions.

Last year’s DEW and Doritos Call of Duty program met the brands’ challenges. Call of Duty gamers from both the US and Canada celebrated their love of gaming on social media and enjoyed their DEW & Doritos products with their 2XP. Throughout both campaigns, the DEW and Doritos brands had access to MRi’s reporting dashboard where they could view the promotion’s success in real-time. With last year’s data and insights, this fall’s MTN DEW and Doritos – Call Of Duty: Black OPs Cold War Promotion is well equipped to become an even greater success, and it all started with a big IDEA.