CHALLENGE

DEW and Doritos US and Canada partner with Activision again in 2021 to capitalize on the new Call of Duty Vanguard / Call of Duty Warzone promotion. Both brands in each country wanted to reward avid gamers who are also loyal customers. A promotion that could engage with consumers and provide the new Dual 2XP via purchase confirmation was top of mind for both brands.

CHALLENGE

DEW and Doritos US and Canada partner with Activision again in 2021 to capitalize on the new Call of Duty Vanguard / Call of Duty Warzone promotion. Both brands in each country wanted to reward avid gamers who are also loyal customers. A promotion that could engage with consumers and provide the new Dual 2XP via purchase confirmation was top of mind for both brands.

SOLUTION

MRi developed and executed two different microsites based on the US and Canada promotions. Each site has a unique creative design and layout, and enables users to redeem their DEW and Doritos codes for Dual 2XP. An optimized mobile site for both programs was the top priority for the MRi team. 

SOLUTION

MRi developed and executed two different microsites based on the US and Canada promotions. Each site has a unique creative design and layout, and enables users to redeem their DEW and Doritos codes for Dual 2XP. An optimized mobile site for both programs was the top priority for the MRi team. 

RESULTS

The Canada program is in market until January 31, 2022 and the United States program In market until March 28, 2022.