This summer CORE hydration beverages teamed up with Demi Lovato in the Ultimate Summer Sweepstakes. This promotion differs from others because they had 20 different retailers that had their own start, end date and had different sets of prizes. Consumers entered by making a purchase of CORE Hydration and/or CORE Organic beverages at one of the participating retailers. They would then visit the Core Hydration sweepstakes page and enter the UPC code from the packaging to receive an entry into the sweepstakes. This was a complex program having multiple sets of rules and drawings.