CHALLENGE

Seeking to boost new user sign-ups and engagement for the Credit One Bank WWE card, Credit One Bank and the WWE wanted to offer cardmembers the exclusive chance to win a once-in-a-lifetime experience. Bringing in MRi, the promotions partner for Credit One Bank, we needed a way to bring the same excitement of the WWE to the fans and Credit One Bank cardmembers.

CHALLENGE

Seeking to boost new user sign-ups and engagement for the Credit One Bank WWE card, Credit One Bank and the WWE wanted to offer cardmembers the exclusive chance to win a once-in-a-lifetime experience. Bringing in MRi, the promotions partner for Credit One Bank, we needed a way to bring the same excitement of the WWE to the fans and Credit One Bank cardmembers.

SOLUTION

If you’re a WWE fan, you know Wrestlemania is THE event to watch for WWE. Knowing fans wouldn’t want to miss a chance to see this event, MRi, Credit One Bank, and the WWE offered new and existing cardmembers the opportunity to enter a win a trip to Wrestlemania 38 in Arlington, TX! 

MRi worked closely with the Credit One Bank team to first develop the official and abbreviated legal for the program, protecting the Credit One Bank and WWE brands while also communicating the program to consumers. MRi updated creditonesweeps.com/wrestlemania38 with a coming soon page and the official program rules, monitoring site activity and traffic, and helping the Credit One Bank teams glean better insight into the users visiting their site. 

SOLUTION

If you’re a WWE fan, you know Wrestlemania is THE event to watch for WWE. Knowing fans wouldn’t want to miss a chance to see this event, MRi, Credit One Bank, and the WWE offered new and existing cardmembers the opportunity to enter a win a trip to Wrestlemania 38 in Arlington, TX! 

 

MRi worked closely with the Credit One Bank team to first develop the official and abbreviated legal for the program, protecting the Credit One Bank and WWE brands while also communicating the program to consumers. MRi updated creditonesweeps.com/wrestlemania38 with a coming soon page and the official program rules, monitoring site activity and traffic, and helping the Credit One Bank teams glean better insight into the users visiting their site.

RESULTS

We launch on 10/1/2021 and look forward to helping award 10 lucky winners (and their guest) tickets to Wrestlemania 38 in Arlington, TX. Stay turned later this year for a full program recap.