CHALLENGE

MTN DEW and Doritos partnered with Call of Duty to promote their products alongside the much anticipated release of the new call of duty game, Modern Warfare.

CHALLENGE

MTN DEW and Doritos partnered with Call of Duty to promote their products alongside the much anticipated release of the new call of duty game, Modern Warfare.

SOLUTION

With purchase of participating Mountain Dew and Doritos products, Fans can enter codes found on-pack to the promotional microsite. Every code rewards double XP for the Modern Warfare game. To keep consumers excited throughout the entire promotion, there is also a weekly drawing, where consumers have a chance to win a year of double XP and a free copy of the new Call of Duty Game, “Modern Warfare”! See how one big IDEA can lead to the perfect purpose-driven promotion: dewanddoritos.ca

SOLUTION

With purchase of participating Mountain Dew and Doritos products, Fans can enter codes found on-pack to the promotional microsite. Every code rewards double XP for the Modern Warfare game. To keep consumers excited throughout the entire promotion, there is also a weekly drawing, where consumers have a chance to win a year of double XP and a free copy of the new Call of Duty Game, “Modern Warfare”! See how one big IDEA can lead to the perfect purpose-driven promotion: dewanddoritos.ca

RESULTS

Promotion is currently in-market. Please check back at a later date to see results.