CHALLENGE

MTN DEW and Doritos partnered with Call of Duty to promote their products alongside the much anticipated release of the new call of duty game, Modern Warfare.

CHALLENGE

MTN DEW and Doritos partnered with Call of Duty to promote their products alongside the much anticipated release of the new call of duty game, Modern Warfare.

SOLUTION

With purchase of participating Mountain Dew and Doritos products, Fans can enter codes found on-pack to the promotional microsite. Every code rewards double XP for the Modern Warfare game. To keep consumers excited throughout the entire promotion, there is also a weekly drawing, where consumers have a chance to win a year of double XP and a free copy of the new Call of Duty Game, “Modern Warfare”! See how one big IDEA can lead to the perfect purpose-driven promotion: dewanddoritos.ca

SOLUTION

With purchase of participating Mountain Dew and Doritos products, Fans can enter codes found on-pack to the promotional microsite. Every code rewards double XP for the Modern Warfare game. To keep consumers excited throughout the entire promotion, there is also a weekly drawing, where consumers have a chance to win a year of double XP and a free copy of the new Call of Duty Game, “Modern Warfare”! See how one big IDEA can lead to the perfect purpose-driven promotion: dewanddoritos.ca

RESULTS

DEW and Doritos excited many gamers, with over half a million code redemptions in the US alone! In addition, the Canada program had a 176% increase in total submitted codes vs the previous 2018 gaming program. Fans rushed to stores to purchase DEW & Doritos participation products for their chance to win! The 2019 US program saw a significant increase in sales from the previous 2017 DEW/Call of Duty program, with a 36% increase in 12-pack in-market code redemptions and a 56% increase in 20oz. in-market code redemptions.

This DEW and Doritos Call of Duty program met the brands’ challenges. Call of Duty gamers from both the US and Canada celebrated their love of gaming on social media and enjoyed their DEW & Doritos products with their 2XP. Throughout both campaigns, the DEW and Doritos brands had access to MRi’s reporting dashboard where they could view the promotion’s success in real-time.