CHALLENGE

Leverage the brand awareness of both Dew and Doritos to drive product sales.

CHALLENGE

Leverage the brand awareness of both Dew and Doritos to drive product sales.

SOLUTION

The Dew and Doritos teams reached out to MRi wanting to offer a unique experience and give consumers a chance to not only win and play a new game but compete against one of the NBA’s pros off-the-court and go one-on-one in the new NBA 2K19 video game. To participate, consumers could find bags of specially-marked Doritos, Mountain Dew, and Kickstart products, enter the unique PIN code found on-pack, and potentially instantly win great prizes. All unique codes were also entered for a chance to play NBA 2K19 with an NBA pro basketball player during the all-star weekend.

SOLUTION

The Dew and Doritos teams reached out to MRi wanting to offer a unique experience and give consumers a chance to not only win and play a new game but compete against one of the NBA’s pros off-the-court and go one-on-one in the new NBA 2K19 video game. To participate, consumers could find bags of specially-marked Doritos, Mountain Dew, and Kickstart products, enter the unique PIN code found on-pack, and potentially instantly win great prizes. All unique codes were also entered for a chance to play NBA 2K19 with an NBA pro basketball player during the all-star weekend.

RESULTS

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120K

Unique PIN codes redeemed

people group

119K

Unique users

messages texts conversation

Positive feedback

on social media