SOLUTION

The Dew and Doritos teams reached out to MRi wanting to offer a unique experience and give consumers a chance to not only win and play a new game but compete against one of the NBA’s pros off-the-court and go one-on-one in the new NBA 2K19 video game. To participate, consumers could find bags of specially-marked Doritos, Mountain Dew, and Kickstart products, enter the unique PIN code found on-pack, and potentially instantly win great prizes. All unique codes were also entered for a chance to play NBA 2K19 with an NBA pro basketball player during the all-star weekend.