How do you celebrate the launch of one of the year’s hottest video games, and encourage consumers to buy more product? The Dew and Doritos teams reached out to MRi wanting to offer a unique experience and give consumers a chance to not only win and play a new game but compete against one of the NBA’s pros off-the-court and go one-on-one in the new NBA 2K19 video game.
To participate, consumers can find bags of specially-marked Doritos, Mountain Dew, and Kickstart products, enter the unique PIN code found on-pack, and potentially instantly win great prizes. All unique codes are also entered for a chance to play NBA 2K19 with an NBA pro basketball player during the all-star weekend.
Visit https://dewanddoritos.ca/ to learn more.