Dew & Doritos – “XBox Every 60 Seconds”

Offering an Xbox One X every 60 seconds proved to be a great way to motivate gamers to enjoy more Mountain Dew and Doritos products. Featured on nearly a half a BILLION packages, consumers would find a unique code on-pack to redeem for points. Participants then bid their points for an Xbox One X prize package which was awarded to the highest bidder.