CHALLENGE

It’s no secret the Mountain Dew team is known for their creative and exciting promotions. This Spring, we are happy to partner with them on their newest innovative program, an instant win game that rewards their consumers for outdoor activities and gives users the chance to give back to one of several nonprofit organizations to make a difference. The DEW team faced the challenge of being able to validate in real-time, numerous different passes submitted by users. There have been plenty of programs where submissions are manually verified after a few days, but MTN DEW wanted the real-time verification since this is an Instant Win program. MTN DEW contacted the experts at MRi, where we Identified the best solution to achieve their goals so the program could function as imagined, and so their consumers could have a seamless experience, from real-time verification to excellent web development.

CHALLENGE

It’s no secret the Mountain Dew team is known for their creative and exciting promotions. This Spring, we are happy to partner with them on their newest innovative program, an instant win game that rewards their consumers for outdoor activities and gives users the chance to give back to one of several nonprofit organizations to make a difference. The DEW team faced the challenge of being able to validate in real-time, numerous different passes submitted by users. There have been plenty of programs where submissions are manually verified after a few days, but MTN DEW wanted the real-time verification since this is an Instant Win program. MTN DEW contacted the experts at MRi, where we Identified the best solution to achieve their goals so the program could function as imagined, and so their consumers could have a seamless experience, from real-time verification to excellent web development.

SOLUTION

MRi got to work developing a promotion to meet the challenges the DEW team faced. The MTN DEW Outdoor Stimulus program is giving away $1 million dollars in prizes to celebrate the great outdoors. Users are directed to scan their outdoor pass for a chance to instantly win $25 to fuel their adventures OR they can choose to donate to one of several nonprofit organizations to make a difference. Hunting License, National Park Pass, National Monument Admission, and many more passes are all accepted as submissions daily for the program. MRi’s OCR-trained software is able to instantly identify numerous passes to validate submissions in real-time and award $25 to lucky winners daily. No manual verification was needed for this program.

 

In addition, our digital team put together a promotional microsite that represented the MTN DEW brand and worked seamlessly with our OCR technology, making the process simple and easy so consumers would have no reason NOT to participate!

SOLUTION

MRi got to work developing a promotion to meet the challenges the DEW team faced. The MTN DEW Outdoor Stimulus program is giving away $1 million dollars in prizes to celebrate the great outdoors. Users are directed to scan their outdoor pass for a chance to instantly win $25 to fuel their adventures OR they can choose to donate to one of several nonprofit organizations to make a difference. Hunting License, National Park Pass, National Monument Admission, and many more passes are all accepted as submissions daily for the program. MRi’s OCR-trained software is able to instantly identify numerous passes to validate submissions in real-time and award $25 to lucky winners daily. No manual verification was needed for this program.

 

In addition, our digital team put together a promotional microsite that represented the MTN DEW brand and worked seamlessly with our OCR technology, making the process simple and easy so consumers would have no reason NOT to participate!

RESULTS

This program is currently in-market. Please check back soon for updated results. In the meantime, visit the promotion microsite, dewoutdoorstimulus.com, to see this creative and fun promotion for yourself!