
CHALLENGE
Leverage the upcoming Jurassic World movie to help increase engagement and awareness of the Doritos product.

SOLUTION
Doritos, in partnership with the upcoming Jurassic World: Fallen Kingdom film, included on-pack unique codes on sixteen specially-marked participating Doritos Canada products. Fans could collect entries by entering bag codes at doritoscontest.ca. Use your entry(ies) to rescue the dinosaurs, and you could win Instant Win prizes, including movie tickets and exciting adventure packs. One lucky Grand Prize winner will win a trip for two to Costa Rica!
RESULTS

140K+
Unique PIN codes redeemed

1,500
Movie passes awarded

Grand Prize
trip to Costa Rica awarded