CHALLENGE

Leverage the upcoming Jurassic World movie to help increase engagement and awareness of the Doritos product.

CHALLENGE

Leverage the upcoming Jurassic World movie to help increase engagement and awareness of the Doritos product.

SOLUTION

Doritos, in partnership with the upcoming Jurassic World: Fallen Kingdom film, included on-pack unique codes on sixteen specially-marked participating Doritos Canada products.  Fans could collect entries by entering bag codes at doritoscontest.ca.  Use your entry(ies) to rescue the dinosaurs, and you could win Instant Win prizes, including movie tickets and exciting adventure packs.  One lucky Grand Prize winner will win a trip for two to Costa Rica!

SOLUTION

Doritos, in partnership with the upcoming Jurassic World: Fallen Kingdom film, included on-pack unique codes on sixteen specially-marked participating Doritos Canada products.  Fans could collect entries by entering bag codes at doritoscontest.ca.  Use your entry(ies) to rescue the dinosaurs, and you could win Instant Win prizes, including movie tickets and exciting adventure packs.  One lucky Grand Prize winner will win a trip for two to Costa Rica!

RESULTS

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140K+

Unique PIN codes redeemed

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1,500

Movie passes awarded

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Grand Prize

trip to Costa Rica awarded