CHALLENGE

Leverage the Jurassic World movie to help increase engagement and awareness of the Doritos products

CHALLENGE

Leverage the Jurassic World movie to help increase engagement and awareness of the Doritos products

SOLUTION

Doritos, in partnership with the Jurassic World: Fallen Kingdom film, included on-pack unique codes on sixteen specially-marked participating Doritos Canada products. Fans could collect entries by entering bag codes at doritoscontest.ca, and use your entries to rescue the dinosaurs and Instantly win prizes, including movie tickets and exciting adventure packs. One luck Grand Prize winner will win a trip for two to Costa Rica!

SOLUTION

Doritos, in partnership with the Jurassic World: Fallen Kingdom film, included on-pack unique codes on sixteen specially-marked participating Doritos Canada products. Fans could collect entries by entering bag codes at doritoscontest.ca, and use your entries to rescue the dinosaurs and Instantly win prizes, including movie tickets and exciting adventure packs. One luck Grand Prize winner will win a trip for two to Costa Rica!

RESULTS

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140K+

Unique PIN codes redeemed

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1,500

Movie passes awarded

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Grand Prize

trip to Costa Rica awarded