CHALLENGE

With the hot summer sun, consumers turn to Pepsi to quench their thirst. Pepsi purchases peak during the summer months. For many years, Pepsi Canada has had success running a summer promotion with MRi. Pepsi Canada partnered with MRi again this year to bring a summer promotion to their fans. The Pepsi Canada team needed a promotion that would encourage Pepsi purchases and excite consumers. With their promotion’s purpose identified, MRi developed and executed a summer promotion to meet Pepsi Canada’s needs.

CHALLENGE

With the hot summer sun, consumers turn to Pepsi to quench their thirst. Pepsi purchases peak during the summer months. For many years, Pepsi Canada has had success running a summer promotion with MRi. Pepsi Canada partnered with MRi again this year to bring a summer promotion to their fans. The Pepsi Canada team needed a promotion that would encourage Pepsi purchases and excite consumers. With their promotion’s purpose identified, MRi developed and executed a summer promotion to meet Pepsi Canada’s needs.

SOLUTION

MRi got to work developing a solution to meet the challenges the Pepsi Canada team faced. With the Drink Pepsi. Get Summer Stuff. promotion, users can purchase specially-marked Pepsi products and enter the 10-digit codes found on-pack at PepsiStuff.ca. Each code entered on the site gives users the chance to win one of thousands of instant win prizes such as: a paddleboard, bike, grill, Pepsi swag, and many more exciting rewards. PLUS, each code uploaded will be entered for a chance to win a $10k Weekly Grand Prize.

MRi leveraged our unique code system and managed each of the production suppliers as it relates to the codes getting applied to each SKU. Giving Pepsi the assurance that all codes are easily validated and secure. Furthermore, our digital team worked alongside Motive to bring to life a fun, informative, and seamless microsite for the program!

SOLUTION

MRi got to work developing a solution to meet the challenges the Pepsi Canada team faced. With the Drink Pepsi. Get Summer Stuff. promotion, users can purchase specially-marked Pepsi products and enter the 10-digit codes found on-pack at PepsiStuff.ca. Each code entered on the site gives users the chance to win one of thousands of instant win prizes such as: a paddleboard, bike, grill, Pepsi swag, and many more exciting rewards. PLUS, each code uploaded will be entered for a chance to win a $10k Weekly Grand Prize.

 

MRi leveraged our unique code system and managed each of the production suppliers as it relates to the codes getting applied to each SKU. Giving Pepsi the assurance that all codes are easily validated and secure. Furthermore, our digital team worked alongside Motive to bring to life a fun, informative, and seamless microsite for the program!

RESULTS

The program saw an increase in the total number of codes entered in comparison to the same time length for the 2019 Pepsi Stuff program (37% increase from previous program). The program also had more unique users visiting the microsite in comparison to the 2019 program (113% increase from previous program).