Driscoll’s Berries wanted to grow their social media following and increase consumer engagement. With MRi’s IDEA plan, we created social media sweepstakes that would resonate with their customers. Consumers today want more out of their brands. Social media presents the perfect opportunity to show your audience you care. With their wholesome and healthy family oriented messaging, we knew the sweepstakes needed to inspire that same sentiment.
The #BerryTogether sweepstakes encouraged customers to upload a photo of their berry together moments with their loved ones for the chance to win a VitamixⓇ mixer and a year of free berries. Fans could enter via Instagram and Twitter by tagging @Driscollsberry with a caption and using the hashtags #BerryTogether & #Sweepstakes, or they could upload directly to the Driscoll’s website! This sweepstakes was part of a series of promotions we created for Driscoll’s. To learn more visit our Share the Berry Joy Sweepstakes and Recipe Rate & Review Sweepstakes pages.