SOLUTION

MRi worked together with Driscoll’s to bring their consumers a sweepstakes that would help increase excitement and awareness of their brand, while using the collected data to increase their mailing list and personalize their communications with their customer base. Driscoll’s wanted a convenient, wholesome, brand-focused promotion for their fans to participate in, therefore, the grand prize was FREE Driscoll’s berries for a whole year! Fans could enter the Share the Berry Joy sweepstakes by completing an online form (with an email opt-in). To keep participants engaged with the promotion, and thus the brand, fans could enter the promotion for a chance to win the grand prize one time each day.