CHALLENGE

Credit One Bank wants to maintain strong, digital communication with their customers and make sure they have direct access to the tools and account information they need to best take advantage of Credit One’s products and services. Having built out a user-friendly mobile application, they know their mobile app provides a great way for card members to stay in touch and connected with their account. Credit One Bank contacted MRi’s experts to Identify the best solution to excite their cardmembers and encourage the download of their mobile application.

CreditOneMobile_Laptop

CHALLENGE

Credit One Bank wants to maintain strong, digital communication with their customers and make sure they have direct access to the tools and account information they need to best take advantage of Credit One’s products and services. Having built out a user-friendly mobile application, they know their mobile app provides a great way for card members to stay in touch and connected with their account. Credit One Bank contacted MRi’s experts to Identify the best solution to excite their cardmembers and encourage the download of their mobile application.

SOLUTION

Credit One Bank and MRi teamed up to Develop a sweepstakes campaign to tackle their challenges. A sweepstakes is the perfect tool to not only increase awareness of the Credit One Bank mobile app, but to also encourage their cardmembers to download and sign up on the app. To make things more interesting, any existing cardmember who downloaded the app would automatically receive the chance to win one of 15 monthly smartwatch prizes or the grand prize, a brand new car! The MRi and Credit One Bank teams collaborated to craft the messaging for the program, ensure the brand was protected, and worked closely with the potential winners to deliver their prizes.

SOLUTION

Credit One Bank and MRi teamed up to Develop a sweepstakes campaign to tackle their challenges. A sweepstakes is the perfect tool to not only increase awareness of the Credit One Bank mobile app, but to also encourage their cardmembers to download and sign up on the app. To make things more interesting, any existing cardmember who downloaded the app would automatically receive the chance to win one of 15 monthly smartwatch prizes or the grand prize, a brand new car! The MRi and Credit One Bank teams collaborated to craft the messaging for the program, ensure the brand was protected, and worked closely with the potential winners to deliver their prizes.

RESULTS

This program is currently in-market. See the program for yourself and check back soon for the results. creditonesweeps.com.