CHALLENGE

Credit One Bank was looking to encourage its cardmembers to enroll in paperless statements. By going paperless, cardmembers can have an easier customer experience and Credit One Bank can reduce costs and waste less paper. With our consultative approach, we were able to identify the obstacles Credit One Bank faced when trying to get cardmembers to make the paperless switch. Consumer awareness and effective incentives were crucial to a successful campaign. With the promotion’s purpose identified, the MRi team was able to create and execute a promotional strategy to meet Credit One Bank’s challenges and reward cardmembers at the same time.

CHALLENGE

Credit One Bank was looking to encourage its cardmembers to enroll in paperless statements. By going paperless, cardmembers can have an easier customer experience and Credit One Bank can reduce costs and waste less paper. With our consultative approach, we were able to identify the obstacles Credit One Bank faced when trying to get cardmembers to make the paperless switch. Consumer awareness and effective incentives were crucial to a successful campaign. With the promotion’s purpose identified, the MRi team was able to create and execute a promotional strategy to meet Credit One Bank’s challenges and reward cardmembers at the same time.

SOLUTION

MRi’s experts worked with Credit One Bank to develop the perfect promotion, from strategy to prizing. A layered sweepstakes was the best solution. To excite consumers, the sweepstakes included 5 drawings each month of the program (15 winners total) for $500 each and one grand prize drawing at the end of the promotion for $10,000! The grand prize helped Credit One Bank market the promotion and draw awareness, while the monthly drawings gave cardmembers the extra push and incentive to make the paperless switch.

With the paperless theme, MRi proposed an additional marketing element to add positive awareness for Credit One Bank and the Go Paperless, Get Paid Sweepstakes; At the end of the sweepstakes, Credit One Bank will make a large donation to reforestation efforts.

Once a strategy was locked in, our digital team created a sweepstakes microsite that resembled the Credit One Bank website and included all necessary legal disclosures. While our developers created the microsite, our project managers worked tirelessly to make sure every aspect of the promotion would run smoothly, from program management and timelines to legal and fulfillment.

SOLUTION

MRi’s experts worked with Credit One Bank to develop the perfect promotion, from strategy to prizing. A layered sweepstakes was the best solution. To excite consumers, the sweepstakes included 5 drawings each month of the program (15 winners total) for $500 each and one grand prize drawing at the end of the promotion for $10,000! The grand prize helped Credit One Bank market the promotion and draw awareness, while the monthly drawings gave cardmembers the extra push and incentive to make the paperless switch.

 

With the paperless theme, MRi proposed an additional marketing element to add positive awareness for Credit One Bank and the Go Paperless, Get Paid Sweepstakes; At the end of the sweepstakes, Credit One Bank will make a large donation to reforestation efforts.

 

Once a strategy was locked in, our digital team created a sweepstakes microsite that resembled the Credit One Bank website and included all necessary legal disclosures. While our developers created the microsite, our project managers worked tirelessly to make sure every aspect of the promotion would run smoothly, from program management and timelines to legal and fulfillment.

RESULTS

This program is currently in-market. Please check back soon for results. In the meantime, visit creditonesweeps.com to see the program for yourself!