Golden Chick reached out to MRi to help celebrate their 50th anniversary. They wanted to create a giveaway to show appreciation to their loyal customers.
With this promotion, we knew we had to do something special. It’s not every day that a business gets to celebrate their 50th anniversary. For this instant win game, titled “Golden Giveaway”, Golden Chick flipped the script and gave away gold prizes! Even the grand prize, a Ford F-150 Pick Up truck, was gold.
With every soft drink purchase, customers were rewarded with a chance to win by peeling the attached game piece to reveal a code. Even if they didn’t win a gold prize, every customer was a winner because each cup had an offer, ranging from a free cookie to a free jug of tea with purchase. And fans kept coming back for more chances to win!