CHALLENGE

Harley Davidson Financial Services was looking for a way to increase Harley Davidson® Visa® card usage. They contacted MRi to help create a year-long, annual sweepstakes to incentivize card purchases.

CHALLENGE

Harley Davidson Financial Services was looking for a way to increase Harley Davidson® Visa® card usage. They contacted MRi to help create a year-long, annual sweepstakes to incentivize card purchases.

SOLUTION

The Free Ride Sweepstakes is what every Harley fan could want out of a promotion. Cardmembers could enter for a chance to win a brand new Harley Davidson motorcycle. From the SuperLow® to the Road King ®, each month a winner was chosen, and a new bike was given away. With the goal to increase card purchases, we knew this promotion would need to be as easy to enter as possible. So, no matter how big or small the purchase, cardmembers received one entry into the monthly drawing for each transaction made with their card.

SOLUTION

The Free Ride Sweepstakes is what every Harley fan could want out of a promotion. Cardmembers could enter for a chance to win a brand new Harley Davidson motorcycle. From the SuperLow® to the Road King ®, each month a winner was chosen, and a new bike was given away. With the goal to increase card purchases, we knew this promotion would need to be as easy to enter as possible. So, no matter how big or small the purchase, cardmembers received one entry into the monthly drawing for each transaction made with their card.

RESULTS

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2MM+

Average entries per month

people group

187,000

Average users per month

visa card credit

11

Average entries per user each month