CHALLENGE

This spring MTN DEW partnered with MRi to help reward their outdoor loving consumers. The MTN DEW North Division wanted to create an instant win game and grand prize sweepstakes for their fans. With unique codes  not an option due to timing and supply chain constraints, the DEW team faced the challenge of needing to validate consumer submissions in real-time. And with this being an instant win program, manually verifying photo submissions would not work. MRi Identified the best solutions to solve the DEW team’s challenges. We implemented our visual recognition technology, which allows consumers to seamlessly scan their bottles and validate their submission in real-time, all on an engaging, informative, and exciting promotional microsite.

CHALLENGE

This spring MTN DEW partnered with MRi to help reward their outdoor loving consumers. The MTN DEW North Division wanted to create an instant win game and grand prize sweepstakes for their fans. With unique codes  not an option due to timing and supply chain constraints, the DEW team faced the challenge of needing to validate consumer submissions in real-time. And with this being an instant win program, manually verifying photo submissions would not work. MRi Identified the best solutions to solve the DEW team’s challenges. We implemented our visual recognition technology, which allows consumers to seamlessly scan their bottles and validate their submission in real-time, all on an engaging, informative, and exciting promotional microsite.  

SOLUTION

With a purpose Identified, MRi began Developing a promotion to meet the challenges the DEW team faced. The MTN DEW Outdoor Hook the Ultimate Catch program is giving DEW fans a chance to win exciting outdoor and fishing-themed prizes. With instant win prizes, weekly sweepstakes drawings, and a grand prize sweepstakes, this program is sure to impress anglers and outdoor adventurers alike. Instant win prizes include DEW hats, tees, and other cool prizes. Weekly Sweepstakes prizes are available throughout the program and the Grand Prize Sweepstakes prize is a Polaris ATV. After buying a bottle of 20oz DEW, North Division users can visit the site and scan the bottle in real-time to see if they are an instant winner. Each scan also enters the user into the weekly and Grand Prize sweepstakes drawings.  MRi’s visual recognition technology is able to identify DEW bottles to validate submissions instantly and award lucky winners daily. No manual verification was needed for this program. 

In addition, our digital team developed a promotional microsite that represented the MTN DEW brand and worked seamlessly with our visual recognition technology, making the process fun, simple, and easy! 

SOLUTION

With a purpose Identified, MRi began Developing a promotion to meet the challenges the DEW team faced. The MTN DEW Outdoor Hook the Ultimate Catch program is giving DEW fans a chance to win exciting outdoor and fishing-themed prizes. With instant win prizes, weekly sweepstakes drawings, and a grand prize sweepstakes, this program is sure to impress anglers and outdoor adventurers alike. Instant win prizes include DEW hats, tees, and other cool prizes. Weekly Sweepstakes prizes are available throughout the program and the Grand Prize Sweepstakes prize is a Polaris ATV. After buying a bottle of 20oz DEW, North Division users can visit the site and scan the bottle in real-time to see if they are an instant winner. Each scan also enters the user into the weekly and Grand Prize sweepstakes drawings.  MRi’s visual recognition technology is able to identify DEW bottles to validate submissions instantly and award lucky winners daily. No manual verification was needed for this program. 

 

In addition, our digital team developed a promotional microsite that represented the MTN DEW brand and worked seamlessly with our visual recognition technology, making the process fun, simple, and easy! 

RESULTS

MRi’s first ever scan of the logo program for PepsiCo was super successful in terms of engaging with DEW’s fishing demographic. The site saw great participation and awesome prizes such as bobber coolers, aerated bait buckets, and neck gaiters given away.