CHALLENGE

Intel was looking to highlight their chip processors with a promotion. They contacted MRi, and with our IDEA process, we were able to bring this global contest to market.

CHALLENGE

Intel was looking to highlight their chip processors with a promotion. They contacted MRi, and with our IDEA process, we were able to bring this global contest to market.

SOLUTION

For this contest, Intel wanted to target the gaming community. They partnered with video game streamers from around the world to help promote this contest.  Participants were encouraged to upload highlight reel footage of their gaming experiences and complete an application for the chance to be featured in future public relations and marketing campaigns for Intel. With this unique prize and niche audience, Intel wanted to use this promotion as a means to spread the word and promote their chip processor. With the help of influencers’ encouragement, gamers from across the globe sent in their highlight reels for a chance to be featured.

SOLUTION

For this contest, Intel wanted to target the gaming community. They partnered with video game streamers from around the world to help promote this contest.  Participants were encouraged to upload highlight reel footage of their gaming experiences and complete an application for the chance to be featured in future public relations and marketing campaigns for Intel. With this unique prize and niche audience, Intel wanted to use this promotion as a means to spread the word and promote their chip processor. With the help of influencers’ encouragement, gamers from across the globe sent in their highlight reels for a chance to be featured.

RESULTS

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135+

Video uploads

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Global Participation