Intel – “The World is Watching”

Intel. The World Is Watching. 1 Nail a Highlight. 2 Submit It. 3 Get Featured. Photos of six different video game influencers.

Intel was looking to engage with gamers across the globe to highlight their chip processors.  Gamers were encouraged to upload highlight reel footage of their gaming escapades and complete an application for the chance to be featured in future public relations and marketing campaigns for Intel. This user-generated contest was promoted through influencers and included participants from US, UK, France, Germany, Denmark, Sweden and more.