CHALLENGE

Lays, in partnership with the NHL, wanted to build on the excitement surrounding the 2018-19 hockey season and give their consumers a chance to win exciting prizes.

CHALLENGE

Lays, in partnership with the NHL, wanted to build on the excitement surrounding the 2018-19 hockey season and give their consumers a chance to win exciting prizes.

SOLUTION

MRi partnered with Lays to create an instant win + sweepstakes promotion. Titled “Smile to Win”, consumers could purchase specially marked Lays products and enter their unique PIN code on the promotion microsite for a chance to instantly win epic prizes. All consumers who entered a code were also entered into a weekly Grand prize drawing for a chance to win a trip to the 2019 NHL Awards in Las Vegas.

SOLUTION

MRi partnered with Lays to create an instant win + sweepstakes promotion. Titled “Smile to Win”, consumers could purchase specially marked Lays products and enter their unique PIN code on the promotion microsite for a chance to instantly win epic prizes. All consumers who entered a code were also entered into a weekly Grand prize drawing for a chance to win a trip to the 2019 NHL Awards in Las Vegas.

RESULTS

This promotion is now closed. Check back soon for results.