CHALLENGE

In an effort to drive traffic and increase consumer excitement, Mattress Firm contacted MRi to create an instant win game that would resonate with their customers.

CHALLENGE

In an effort to drive traffic and increase consumer excitement, Mattress Firm contacted MRi to create an instant win game that would resonate with their customers.

SOLUTION

Centered around Memorial day, this instant win game presented the perfect opportunity to incorporate geofencing technology. What better way to get consumers to visit your retail locations than to have them check in to enter? Just by visiting a Mattress Firm store, fans had the chance to instantly win one of fifty $3,000 mattresses. In addition, to keep consumers engaged and encourage sales, each participant that did not win was rewarded with a discount coupon!

SOLUTION

Centered around Memorial day, this instant win game presented the perfect opportunity to incorporate geofencing technology. What better way to get consumers to visit your retail locations than to have them check in to enter? Just by visiting a Mattress Firm store, fans had the chance to instantly win one of fifty $3,000 mattresses. In addition, to keep consumers engaged and encourage sales, each participant that did not win was rewarded with a discount coupon!

RESULTS

store location

16.3

Average check-ins per store

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55,000

Total entries

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10,000

Average entries per day during Memorial Day Weekend