Mattress Firm – “Memorial Day Giveaway”

The weeks leading up to Memorial Day, Mattress Firm advertised the chance to instantly win one of fifty $3,000 mattresses just by visiting their stores. Shoppers came into the stores in droves and each received a chance to win when they checked into the store through a geo-fenced website on their smartphone.  People that didn’t win still got a discount coupon for their purchase just for playing.