CHALLENGE

Use the success of both Mountain Dew Ice and Doritos Blaze to help drive sales, engagement, and brand awareness

CHALLENGE

Use the success of both Mountain Dew Ice and Doritos Blaze to help drive sales, engagement, and brand awareness

SOLUTION

MRi, Mountain Dew Ice, and Doritos Blaze teamed up to bring an instant program to market. Consumers could find codes on specially-marked participating MTN DEW ICE and Doritos packaging to collect collision coins.  Every code had a chance to win over 400+ exciting Instant Win prizes daily.  Fans could collect all 10 coins to unlock epic Worlds Collide Prizes including a trip to Winter DEW Tour with VIP access or a chance to witness the Houston Rockets play while wearing their  new fresh pair of Doritos Blaze x MTN DEW ICE inspired pair of sneakers!

SOLUTION

MRi, Mountain Dew Ice, and Doritos Blaze teamed up to bring an instant program to market. Consumers could find codes on specially-marked participating MTN DEW ICE and Doritos packaging to collect collision coins.  Every code had a chance to win over 400+ exciting Instant Win prizes daily.  Fans could collect all 10 coins to unlock epic Worlds Collide Prizes including a trip to Winter DEW Tour with VIP access or a chance to witness the Houston Rockets play while wearing their  new fresh pair of Doritos Blaze x MTN DEW ICE inspired pair of sneakers!

RESULTS

gift present check mark

25,000+

Prizes awarded

cash money up increase

Increased sales and awareness

for both Mountain Dew Ice & Doritos Blaze