CHALLENGE

The Pepsi team wanted to increase sales during the Summer months while offering rewards and great experiences to their most loyal consumers.

CHALLENGE

The Pepsi team wanted to increase sales during the Summer months while offering rewards and great experiences to their most loyal consumers.

SOLUTION

To offer amazing prizes and experience to their consumers, and to help drive sales of their core product during the Summer, MRi helped the Pepsi team develop and execute an on-pack instant win and sweepstakes program on their key brands during the Summer.  Consumers could find a unique PIN code on specially-marked packaging, enter the code at pepsistuff.ca, and see if they were an instant winner of a variety of prizes.  All consumers who entered a code were also entered into a weekly Grand prize drawing for a different experience.

SOLUTION

To offer amazing prizes and experience to their consumers, and to help drive sales of their core product during the Summer, MRi helped the Pepsi team develop and execute an on-pack instant win and sweepstakes program on their key brands during the Summer.  Consumers could find a unique PIN code on specially-marked packaging, enter the code at pepsistuff.ca, and see if they were an instant winner of a variety of prizes.  All consumers who entered a code were also entered into a weekly Grand prize drawing for a different experience.

RESULTS

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40MM

Unique PIN codes in market across multiple different SKUs

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800,000

unique codes redeemed

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166K

active users