SOLUTION

To offer amazing prizes and experience to their consumers, and to help drive sales of their core product during the Summer, MRi helped the Pepsi team develop and execute an on-pack instant win and sweepstakes program on their key brands during the Summer.  Consumers could find a unique PIN code on specially-marked packaging, enter the code at pepsistuff.ca, and see if they were an instant winner of a variety of prizes.  All consumers who entered a code were also entered into a weekly Grand prize drawing for a different experience.