CHALLENGE

In celebration of 120 years, Pepsi wanted to create a program to reward and excite their most loyal consumers.

CHALLENGE

In celebration of 120 years, Pepsi wanted to create a program to reward and excite their most loyal consumers.

SOLUTION

The Pepsi brand had a lot to draw from in their 120 years of Pepsi, from nostalgic designs and images, to eclectic music pairings, to a partnership with the NFL.  To celebrate, it would only be fitting that Pepsi combined all the amazing aspects of their brand to create a year-long loyalty campaign to reward and incentivize their consumers.

Pepsi, MRi, and their partners were able to create an amazing on-pack program where consumers had a chance to collect unique codes found on specially-marked products, enter online, collect points, and redeem for amazing prizes ranging from retro jackets and scooters to NFL game tickets.  Pepsi Generations kicked off the program with the nostalgic, retro themed design on all the cans to celebrate 120 years of proud history, followed by the Summer Music program, and capped off with the NFL program.

SOLUTION

The Pepsi brand had a lot to draw from in their 120 years of Pepsi, from nostalgic designs and images, to eclectic music pairings, to a partnership with the NFL.  To celebrate, it would only be fitting that Pepsi combined all the amazing aspects of their brand to create a year-long loyalty campaign to reward and incentivize their consumers.

Pepsi, MRi, and their partners were able to create an amazing on-pack program where consumers had a chance to collect unique codes found on specially-marked products, enter online, collect points, and redeem for amazing prizes ranging from retro jackets and scooters to NFL game tickets.  Pepsi Generations kicked off the program with the nostalgic, retro themed design on all the cans to celebrate 120 years of proud history, followed by the Summer Music program, and capped off with the NFL program.

GENERATIONS

To kick off the campaign and celebrate 120 years of Pepsi, Pepsi Stuff went back in time to give fans nostalgic prizes such as retro coolers and varsity jackets.

SUMMER MUSIC

For the summer, Pepsi Stuff gave fans the chance to earn summer music essentials. In addition, fans could win a chance to meet Britney Spears and other exclusive experiences.

NFL

For the NFL season, Pepsi leveraged their strong NFL partnership to give fans an amazing chance to win football-themed prizes an experiences.

RESULTS

boxes

1B+

packages in market

people group

1MM+

users

phone arrow

13MM

Unique PIN codes entered