CHALLENGE

For this promotion, PepsiCo wanted to go big with an on-pack program that spans across multiple brands. The goal was to incentivize the purchase of snack and beverage products together, while also rewarding consumers with cash back for every pair of codes entered. 

CHALLENGE

For this promotion, PepsiCo wanted to go big with an on-pack program that spans across multiple brands. The goal was to incentivize the purchase of snack and beverage products together, while also rewarding consumers with cash back for every pair of codes entered. 

SOLUTION

Starting September, Fans are encouraged to purchase a specially marked Frito-Lay snack and a specially marked PepsiCo beverage. Consumers can then visit the promotion microsite and create a PepCoin account to link to either a Venmo or PayPal “cash account”. Once a verified pair of codes are entered, consumers earn up to 10% cash back. Every $2.00 earned will be automatically deposited into their linked Cash Account. That’s right, PepCoin is giving fans cash directly to your account!

And the fun doesn’t stop there! PepsiCo also created a social aspect where participants can show off their favorite snack & beverage pairing with the hashtag #GOODTASTEPAYS.

Grab a Frito-Lay snack & PepsiCo beverage, and go get paid here: pepcoin.com

SOLUTION

Starting September, Fans are encouraged to purchase a specially marked Frito-Lay snack and a specially marked PepsiCo beverage. Consumers can then visit the promotion microsite and create a PepCoin account to link to either a Venmo or PayPal “cash account”. Once a verified pair of codes are entered, consumers earn up to 10% cash back. Every $2.00 earned will be automatically deposited into their linked Cash Account. That’s right, PepCoin is giving fans cash directly to your account!

And the fun doesn’t stop there! PepsiCo also created a social aspect where participants can show off their favorite snack & beverage pairing with the hashtag #GOODTASTEPAYS.

Grab a Frito-Lay snack & PepsiCo beverage, and go get paid here: pepcoin.com

RESULTS

Promotion is currently in market. Please return at a later date for results.