CHALLENGE

The marketing team at Raising Cane’s reached out to MRi to create a promotion, centered around Valentines Day, that their customers could look forward to year after year.

CHALLENGE

The marketing team at Raising Cane’s reached out to MRi to create a promotion, centered around Valentines Day, that their customers could look forward to year after year.

SOLUTION

In order for customers to feel rewarded with every Cane’s purchase, we combined instant win prizes and larger collect to win prizes. The promotion, titled “Peel the Love”, begins with two on-pack game pieces for each cup, and a 1 in 3 chance for consumers to win food instantly. Those that don’t win food receive a code to play an online game or a letter to collect to win $100,000. But that’s not all, Raising Cane’s wanted to reward their fans and generate engagement, even more, so we added an augmented reality (AR) game called, “Lemon Launch.” Fans can flip a virtual lemon into an actual cup to get additional online gameplay codes! So whether it’s an extra piece of their mouthwatering Texas Toast or the $100,000 grand prize, Caniacs everywhere can feel like a winner with this purpose-driven promotion.

SOLUTION

In order for customers to feel rewarded with every Cane’s purchase, we combined instant win prizes and larger collect to win prizes. The promotion, titled “Peel the Love”, begins with two on-pack game pieces for each cup, and a 1 in 3 chance for consumers to win food instantly. Those that don’t win food receive a code to play an online game or a letter to collect to win $100,000. But that’s not all, Raising Cane’s wanted to reward their fans and generate engagement, even more, so we added an augmented reality (AR) game called, “Lemon Launch.” Fans can flip a virtual lemon into an actual cup to get additional online gameplay codes! So whether it’s an extra piece of their mouthwatering Texas Toast or the $100,000 grand prize, Caniacs everywhere can feel like a winner with this purpose-driven promotion.

RESULTS

tickets

40MM

Game pieces in market

gift check mark present

98.8%

Of online instant win game pieces redeemed

cash money up arrow

Increased sales

at Raising Cane’s restaurants